Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 88

Software Pitching Measurement Enterprise 88

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. The post Earned Media: Is it worth all the trouble? Author: Jim Bianchi. appeared first on Bianchi PR.

Automotive 77

Automotive Media Report Print 77

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services?

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role?

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media.

Pitching 0

Pitching Journalism Writing Print 0

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. What media placements will truly move the needle? Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. My worth as a PR pro, in large part, has been tied directly to my success in media relations.

Exercises 63

Exercises Print Groups Conference 63

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. The issue with lozenges?

Media 68

Media Journalism Print Pitching 68

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Especially if it’s about getting print coverage in Bloomberg. Have any other tips to add?

Print 60

Print Product Launch Fashion Report 60

Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

AUGUST 1, 2017

Anything less tends to come off as bullying or desperation, especially in the long run, and public relations is very long run. Don’t miss these related posts: Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog. 9) An out for that uncomfortable question.

Interviews 60

Interviews B2B Media Report 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

ZudePR

DECEMBER 30, 2016

Hot off the printed press. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 I’ve started a very specific gratitude journal. All 160 episodes since July 2014. Jab Jab, right hook. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We But earlier this month the Journal stopped producing those pages. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.

Social Media 120

Social Media Marketing Pinterest Media 120