ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Others will also write follow-ups that lean on your SME’s expertise.

Pitching 136

Pitching Media Privacy YouTube 136

Bianchi Biz Blog

FEBRUARY 29, 2024

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance.

Pitching 193

Pitching B2B Examples Interviews 193

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more.

Writing 120

Writing Exercises System Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The long pitch.

Pitching 149

Pitching Sports Print Creativity 149

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 98

Interviews Publicity Technology Social Media 98

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 127

Publicity Small Business Trends Leadership 127

PRSay

MAY 17, 2021

Based on the report’s findings, here are ways we can better engage journalists this year and beyond: Pitch on Monday morning. We’re often told that Tuesday or Wednesday are the best days to send out press releases or pitch story ideas to reporters. Just 6 percent said they prefer to receive pitches on Fridays.

Pitching 191

Pitching Survey Report Social Media 191

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Writing 200

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. Do you want to have an interview with her?” We all know the market has taken a downturn. Batten down the hatches.

Media 166

Media Pitching Agency Guidelines 166

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Healthcare 189

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 113

Blogging Software B2B Survey 113

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

Pitching 91

Pitching How To Media eBook 91

5W PR

NOVEMBER 7, 2023

Crafting a persuasive pitch When reaching out to editors or guide curators, write a compelling pitch that explains why the product is an excellent fit for their guide. Provide any additional information promptly and accommodate any requests for samples or interviews.

How To 78

How To Retail Pitching SEO 78

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

Transportation 99

Transportation Meeting Newspapers Trade Shows 99

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It starts with research.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. Be scrupulous.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching. I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Stern + Associates

MARCH 17, 2023

One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 106

Media Relations Media Storytelling Report 106

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. Most great programs spring from an effective agency and client collaboration; they combine agency savvy, ideas, and relationships with client ammo. I list them below, for each kind of opportunity, and shed light on agency and client roles.

Survey 195

Survey Journalism Agency Data 195

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are).

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Finish this sentence: If I am not reporting, I am… preparing for hosting my weekly TV show or writing my weekly Truck Tech newsletter. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Transportation 75

OnePitch

OCTOBER 25, 2022

During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. So I love some econ.

Pitching 88

Pitching Data Government Film 88