ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 89

Agency Energy Crisis Management Industry 89

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. Brianna Bruinsma , Stalwart summer 2013 intern.

Internal 60

Internal International Retail Ethics 60

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Media relations was a completely new realm of PR for me, and finding the levity in semiconductors wasn’t always a cakewalk either.

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Send it around internally.

Media Relations 109

Media Relations Media Survey Pitching 109

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. Media Contact. About Critical Mention.

Internal 60

Internal International Television Radio 60

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. As I contemplated giving up hope and settling for a job outside of my field, Tori Quinn came to my rescue with a LinkedIn message: an invitation to a 30-minute interview for the Spring internship at The Hoffman Agency in Portland.

Internal 36

Internal International Radio Sports 36

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. Bylines and other stories, like pets, need homes to.!

Journalism 344

Journalism Internal International Pitching 344

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Local partnerships Collaborating with local PR agencies, influencers, and media outlets can provide invaluable insights and connections.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations?

Interviews 296

Interviews Employee Agency Company 296

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. This should include specific communications channels, such as social media, press releases, and internal communications.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

The Hoffman Agency

NOVEMBER 30, 2021

Rest assured, future interns, my past four months at The Hoffman Agency couldn’t be further from this image. The post Breaking the Wall Between Movie Expectations and Reality: An Exclusive Look at the Life of a Real Intern appeared first on "What's HAppening" Blog.

Internal 36

Internal International Meeting Pitching 36

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. College is a transformation for students. Explore different career paths.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.” “I want an agency that hates to lose,” is how he puts it. Unanticipated value.

Agency 120

Agency Public Affairs Energy Resources 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. Dropping proactive media relations can also pose a reputation risk.

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 127

Survey Communications Measurement Internal 127

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. But as every agency or in-house PR person knows, there can be bumps in any relationship.

Pitching 156

Pitching Agency Communications Internal 156

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

OCTOBER 4, 2017

.” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Worse, they may let the news trickle out without a proper media strategy. Bad timing.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. Of course, it stemmed from an error I made as a fresh faced intern. I had inadvertently included the wrong media story in a daily monitoring report for our client. Dorothy Crenshaw , CEO and Founder . “My

Internal 310

Internal International Meeting Leadership 310

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers. billion – which is a LOT of attention!

Automotive 74

Automotive Mobile Government Technology 74

Konnect Agency

APRIL 20, 2021

One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. Ultimately, if you work in public relations or handle social media, it is crucial for you to understand the news cycle and stay on top of current events, both nationally and internationally.

Social Media 52

Social Media Media Relations Media Pitching 52

Scott Public Relations

JULY 13, 2023

The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.

Ethics 52

Ethics Survey Insurance Insurance 52