Agency Industry Pitching Writing 
ImPRessions - Crenshaw Communications
MAY 25, 2021
PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. A small PR agency is like a small town.
Burrelles Fresh Ideas
NOVEMBER 7, 2023
Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.
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Onclusive
FEBRUARY 9, 2021
A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. For more on writing stellar bylines , see our earlier post.
ImPRessions - Crenshaw Communications
JULY 10, 2017
Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Write a rock-solid PR plan. We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The themes will guide pitch angles, content development, and thought leadership strategy. Define your objectives.
ImPRessions - Crenshaw Communications
MAY 13, 2021
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Assist in the research, writing and development of new business proposals and presentations.
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