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Media pitching is harder than ever

Wadds Inc.

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches.

Pitching 124
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Four Ways to Streamline the Pitching Process

Cision

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. broadcast, online, print, etc.). Pitching to Canadian media? Media type (e.g.,

Pitching 225
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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Personalize a pitch. AHF has a print magazine, a website, and a digital newsletter.

Agency 120
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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203
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What’s next for WaddsCon: May report and future events

Stephen Waddington

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We are going to continue running events for as long as people keep pitching to speak and delegates turn up.

Report 203
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

Media 99