Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Execute and advise on PR strategies and collaboratively develop strategic media plans.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment. So how does it work?

Software 85

Software Media Relations Pitching Media 85

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%). The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%). The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%). The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 74

Automotive Mobile Government Technology 74

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Shift Communications

JANUARY 18, 2018

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. big, little, agency, in-house)?

Software 145

Software Agency Pitching Analytics 145

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. It’s a win-win: You still promote the company’s technology, but by showcasing the talent behind it instead. So, if your team isn’t already conducting daily industry scans, start immediately. Share your thoughts below! Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. Working at an agency offers exposure to all types of clients.

Agency 60

Agency Industry Healthcare Banking 60

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. What you see and what your PR agency sees could diverge — in a good way. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. Under the Industry Dive umbrella is Cybersecurity Dive.

Enterprise 296

Enterprise Trends Journalism Resources 296

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. We can help!

Pitching 95

Pitching Print Measurement Report 95

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

The Hoffman Agency

SEPTEMBER 18, 2020

The conclusion seems to be an uneasy middle ground between the two, where automation becomes the Schrodinger’s Cat of the industry – at once eliminating and creating new opportunities. Keeping the ‘relationships’ in media relations. But what about the PR and media industry? Automation gone wrong.

Agency 74

Agency Industry Tools Software 74

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Dates: September 3-6, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

DECEMBER 15, 2022

This year, the posts that seemed to resonate the most with our visitors revolved around automotive and mobility podcasts, CES 2023, journalists’ advice for PR people and tips for finding the best agency fit. 9 Reasons Our PR Agency May Not Respond to Your RFP. Swipe Left – Why We’re Probably Not the Right PR Agency for You.

Automotive 104

Automotive Blogging Mobile Technology 104

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 84

Industry Media Technology Employee 84