ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. What you see and what your PR agency sees could diverge — in a good way. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry.

Strategy 78

Strategy Brand Branding How To 78

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Utilise the power of storytelling to create a connection with your audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instead, aim to provide added value to the industry at large. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” Most are based in the U.S.

Survey 129

Survey Communications Measurement Internal 129

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Think outside your industry.

B2B 232

B2B Agency Energy Media Relations 232

Ishmael's Corner

AUGUST 25, 2015

The Art Of Storytelling In Business Communications And Public Relations. I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Techniques For Effective Business Communications. Our profession is literally being reinvented right before our eyes.

Industry 60

Industry Storytelling Communications Publicity 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. I learned the PR industry waits for no one, and it requires adaptability. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. By Josh Madrid, Intern. What are their problems? What is the goal?

Exercises 69

Exercises Pitching Storytelling Internal 69

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 146

Publicity Storytelling Instagram Pitching 146

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Deirdre Breakenridge

APRIL 10, 2017

Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it. agency, media and. Five years ago, no one expected their PR firm to have video storytelling capabilities. How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

The Hoffman Agency

MAY 9, 2018

Hoffman Agency, CEO. With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. Industry features. More daunting, the type of storytelling that depends on content not in the public domain takes greater expertise.

Media Relations 28

Media Relations Media Storytelling Exercises 28

The Hoffman Agency

JULY 21, 2020

My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. When faced with choosing a major as a freshman in college, public relations was a clear choice – the opportunity to tell the authentic and impactful stories of companies and organizations. By Kyra Hanson, Intern.

Storytelling 59

Storytelling Technology Internal International 59

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. My first impression of the industry was that it was “very cool” without knowing exactly what PR work was. I first encountered PR when I was in elementary school.

Fashion 36

Fashion Storytelling Web Internal 36

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Gain insights on the media! The technology industry is constantly evolving.

Technology 120

Technology Industry Storytelling Strategy 120

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Storytelling is powerful. Influencer marketing is all about storytelling. Influencers tend to attract a niche audience that resonates with their brand.

Trends 68

Trends Marketing Storytelling Construction 68

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Do you have a strong story and storytellers? I love expectations vs. reality memes.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 18) “I write and distribute press releases and get executives in front of the media.”. 22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

Some date from the birth of the industry, just after World War II, while others are more recent media creations. Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. They just won’t quit. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy.

How To 120

How To Agency Creativity Pitching 120

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 133

Trends Nonprofit Consumer Newspapers 133