Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 88

Software Pitching Measurement Enterprise 88

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. broadcast, online, print, etc.). For example, Nardi Media, a boutique agency located in Washington D.C., Role (exact job titles).

Pitching 225

Pitching Print Conference Local 225

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Find a firm that has successfully dealt with clients in your industry. That firm will understand your industry’s idiosyncrasies, its jargon, and what it views as newsworthy.

Radio 78

Radio How To Public Affairs Print 78

Konnect Agency

DECEMBER 1, 2019

How to Prepare for an On-Camera Interview. There is good news, though: Your publicist is equipped to guide you through the process and ensure that you and your brand’s message are well-represented and clearly expressed during any broadcast interview. Will your interview be on live TV, or will it be taped and aired at a later date?

Interviews 80

Interviews Media Training Print Brand 80

The Resolution Blog

NOVEMBER 17, 2015

The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. . It’s working.

eBook 120

eBook Print Conference Measurement 120

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries. Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner.

Communications 99

Communications Comparison Exercises Interviews 99

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. No need to use them all, but if you have five of them, it gives you the option of which ones to use during any interview. When it’s Over.

Media Training 87

Media Training Training Film Media 87

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now? SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Those PR people who worked in radio, TV, print – they get it. Paul Pioneer Press , the weekly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

5W PR

JANUARY 8, 2019

There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. Even industry expos are evolving to cater to multiple audiences. Dissolving barriers between mediums.

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. Answer my questions.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? The post The Future of Marketing: Sara Castellanos appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Is your client developing a new product within a budding industry? Have any other tips to add?

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Every generation has an icon, and perhaps every industry too. Such awards have plagued the PR industry as well – and it’s easily gamed.

Advertising 60

Advertising Advertising Print Interviews 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Almost half said that the industry failed to recruit from outside.

Government 103

Government Education Print Ethics 103

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Not trying to be cryptic here – I think anyone in the industry would agree that the core strategies of PR haven’t really changed. The methods and the speed in which things occur and need to be reported on spurred change in the entire industry – practitioners and suppliers alike.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ).

Marketing 65

Marketing Survey Study B2B 65

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Lead media release.

Media 120

Media Television Video Print 120

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. Find an industry and corresponding set of reporters you can work with on an ongoing basis. Cloud) and print (The Minneapolis St. How do we do that? That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. So, sometimes people start talking about finding a job in another industry. It’s too many hours, too stressful and I have other things I’d like to do.”

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. 3) Is law firm marketing different from other vertical industries? See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young.

Marketing 61

Marketing SEO Pharmaceuticals Google 61

Sword and the Script

OCTOBER 24, 2017

Print it out and mail it out to your ABM targets. Email a link to your industry analysts. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. Can your agency bring big ideas and execute? 44% say content marketing. 44% say search optimization.

B2B 63

B2B Report Marketing Survey 63

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems. People are still people.

Journalism 61

Journalism Content Marketing Creativity Leadership 61