Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. What is Thought Leadership and How Can a PR Agency Help. Positioning Your Spokesperson as an Industry Expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 60

Interviews Instagram Video Creativity 60

PRSay

JANUARY 11, 2020

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices.

Newspapers 109

Newspapers Interviews Agency Leadership 109

5W PR

DECEMBER 19, 2018

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. News…” Read the full interview below! The PR industry was quick to fulfill these passions and dreams…and so much more! I started my full-time career at a boutique agency in New Jersey.

Newspapers 68

Newspapers Survey Interviews Agency 68

Bianchi Biz Blog

MARCH 21, 2022

I’ve worked in this capacity within the photonics industry for about seven years, and the topics we cover never cease to amaze me. As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Is a PR Agency Trying to Get You Fired?

Meeting 73

Meeting Newspapers Agriculture Media 73

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. What drew you to the PR industry? The PR industry has delivered everything I was looking for when I set out looking for a job in 1996! What do you have planned for them?

Analytics 120

Analytics Agency Newspapers Community 120

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. What drew you to the PR industry? I understand Exponent PR was recently named agency of record for Florida’s Natural Brand.

Newspapers 195

Newspapers Brand Branding Media Relations 195

Bianchi Biz Blog

MAY 8, 2023

I thought it was a thorough analysis of the state of the industry. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I am very proud of that project.

Automotive 84

Automotive Report Meeting Radio 84

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Find a firm that has successfully dealt with clients in your industry. That firm will understand your industry’s idiosyncrasies, its jargon, and what it views as newsworthy.

Radio 78

Radio How To Public Affairs Print 78

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Paul Pioneer Press , the weekly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? There is enormous change in our industry.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Want to boost your public relations acumen? Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Describe the craziest or most fun story you have written.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated. What is that interview or profile actually worth? It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. The PR industry is constantly evolving. I always thought I’d be…a newspaper columnist, like my grandfather.

Analytics 215

Analytics Measurement Big Data Data 215

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I then became an editor of the school newspaper, and later, a reporter in college. PadillaCRT has defined health as a strategic growth area for the agency.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. Importantly, the PR agency and client work closer together on landing these pieces. I might even have some savings. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance.

Local 120

Local Newspapers Retail Sports 120

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. ” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. Just based on the data that I’ve compiled over time, we have sort of an average per industry. It’s all encompassing.

Marketing 120

Marketing Analytics Measurement Data 120

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. If you use agencies, make them an extension of your team, not just some transaction provider. Be truthful. And lose the jargon.

Financial 120

Financial Corporate B2B Film 120

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. Did I want to be pigeonholed in the events industry, which who knows if it has a future, and what does that future look like? So, I moved into a creative agency. That’s down to the agency’s discretion.

Ethics 83

Ethics Radio Sports Facebook 83

MaccaPR

APRIL 18, 2017

Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials. I was amused at how agencies were sending me press releases that were of no interest to me.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you work for a large organization that competes with other business units to send marketing emails through a central marketing agency, these email takeovers are gold.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. We love following up with them after pitching an interview/story idea. Image: Rhinowrites via Google, CC 3.0. An intense debate. No longer a matter of choice. On the media side of things.

Pitching 88

Pitching Twitter Social Media Agency 88

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Almost half said that the industry failed to recruit from outside.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Trade media and industry trade groups can also be of great help.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 70

Brand Branding Local Interviews 70

Mindful Marketing

JUNE 24, 2015

specializes in building media and investor relationships for big and small private companies in the medical technology industry. (1) We are focused exclusively on the life sciences industry and the medtech sector in particular. As a former newspaper reporter, I am empowered by social media to write for the world’s biggest broadsheet.

Marketing 50

Marketing Technology Newspapers Writing 50

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0