Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Prowly

AUGUST 18, 2020

I started my marketing career as a link builder at a digital agency. The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine. The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine. It’s […].

Examples 196

Examples Pitching Agency Strategy 196

ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. For example, one of the companies I work on has several international PR teams, and I asked how we work together. The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications.

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Internal International Agency Meeting 296

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Remote PR Jobs

SEPTEMBER 25, 2023

public relations industry, they make up only 30% of agency C-suite executives. For example, last September, after HP conducted a one-year media audit of its agency partners, CEO Antonio Lucio publicly admonished Edelman, ranked as the top public relations agency in the world, for lacking racial diversity and inclusion.

Agency 100

Agency How To Survey Employee 100

Agility PR Solutions

SEPTEMBER 20, 2022

The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.

Study 156

Study Agency Examples Report 156

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Agency Construction Fashion Pitching 224

Sword and the Script

OCTOBER 11, 2022

For example, when responses are segmented by in-house teams – and outside resources, we can see how views shift: Clients. Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help. There were some differences by role.

Agency 139

Agency B2C B2B Survey 139

Agility PR Solutions

SEPTEMBER 9, 2021

Arguably the most important one occurred not in an agency setting, but for the world to see day after […]. The post Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example appeared first on Agility PR Solutions.

Examples 126

Examples Corporate Agency Strategy 126

Landis PR

AUGUST 22, 2023

San Francisco Symphony Peninsula Open Space Trust Save the Redwoods League World Wildlife Fund Project Open Hand AIDS Walk San Francisco San Francisco LGBT Center The Trevor Project Zimbabwe AIDS Treatment Assistance Project The post Corporate Giving – Leading by Example appeared first on Landis PR.

Corporate 52

Corporate Examples Groups Community 52

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The best example of this is the emergence of AI tools, which take time to learn but are proving to be a valuable addition. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 77

Automotive Agency Mobile Trade Shows 77

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? In what capacity can I work with a marketing agency?

Agency 74

Agency Marketing Internal International 74

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Sword and the Script

JANUARY 25, 2020

You can physically experience this yourself by watching the video: 3) What are some examples? So, what are some good examples of storytelling? Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. The third and final example, I’d offer is a video from The Wolf services by HP.

Storytelling 117

Storytelling Examples B2B Chemicals 117

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

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Agency Meeting Print Course 136

Bianchi Biz Blog

JANUARY 7, 2021

Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time. Having been in the PR agency business for more than three decades, I can guess what happened. Let’s look at my favorite real-world example. The post Can Your Company Afford a PR Agency?

Agency 95

Agency Automotive Company Mobile 95

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Ad Creation Standards Your Paid Social Agency Should Follow.

Agency 59

Agency Mobile Consumer Creativity 59

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. For example, I remember kicking that terminology around in 2009 or so, but it never really took hold. big, little, agency, in-house)?

Software 145

Software Agency Pitching Analytics 145

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. One example?

Trends 333

Trends Industry Government Data 333

Konnect Agency

APRIL 13, 2022

That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales. A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales. A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility.

Creativity 52

Creativity Agency Brand Branding 52

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. Speaker Info. Bryan Pederson. Senior Marketing Manager, Content & PR.

Agency 74

Agency Construction Corporate Measurement 74

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! For example, if Jane Doe wants to be an outstanding creative director, a caring mother/wife, and a reliable friend, let’s face it, she might skip the gym on more than a few occasions. It’s common knowledge that working at a PR firms means longer hours. Until next time!

Agency 85

Agency Software Creativity System 85

Shift Communications

MARCH 18, 2019

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? If you don’t have connections yet, don’t worry!

Agency 79

Agency B2B Internal International 79

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy. What is SEO?

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SEO Engineering Google Examples 203