Landis PR

JANUARY 30, 2024

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

NOVEMBER 23, 2020

While the study excluded innovation and features like AI (artificial intelligence) and AR (augmented reality), it looked at, and assessed factors that it believed should be standard for well-run omnichannel and digital programs. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. In other words, brands aren’t just buying stock images off the web and throwing it up on their channels, they’re hiring visual professionals (designers and photographers) to create original content. VISUAL REAL ESTATE. BE ORIGINAL. Follow us on Twitter.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

DECEMBER 27, 2017

You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 124

Trends Data-Driven PR Data System 124

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

FEBRUARY 5, 2024

Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11.

Publicity 59

Publicity Privacy YouTube Analysis 59

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

APRIL 16, 2020

Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. Here is a guide to understanding the difference between the two, and advice on how to use these tactics to re-engage with site visitors. Remarketing.

Google 88

Google Web Instagram Tools 88

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media 68

Social Media Media Digital PR Facebook 68

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media 60

Social Media Media Digital PR Facebook 60

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. Not just websites either; wider web marketing as well. Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. You Should Read This If. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

ZudePR

JUNE 10, 2015

Email, web forms, word processing docs. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. You have a featured blog post image which looks good when shared across all social media networks. Useful for memes too. Grammarly.

eBook 68

eBook Engineering Case Study Tools 68

ZudePR

FEBRUARY 22, 2016

Sign Up Now For Weekly PR, SEO, and Social Media Insights. A digital PR man, based in Glasgow. After a lifetime in big PR, I set up my own company two years ago. I provide digital PR services to firms across the UK. My name’s David Sawyer FCIPR. You can click on them to reach the source.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

NOVEMBER 14, 2014

One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words). This is true. But they are searching online for answers.

Blogging 99

Blogging Leadership LinkedIn Google 99

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JANUARY 10, 2018

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency.

Brand 254

Brand Branding Web Content Marketing 254

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Industry 52

Industry Web Wikipedia Education 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Education 52

Education Industry Web Wikipedia 52

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Here’s how any professional can borrow PR expertise to build the reputation they want to convey to prospects, peers, and employers. Maximize your digital footprint. You can’t manage everything on the web, but there’s plenty that is under your own control, and the first step is to optimize all the pages you own.

Reputation 185

Reputation SEO Web Community 185

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Is Link Building Still Relevant?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Let PR be the gatekeeper of all inquiries instead of letting executives get bogged down by emails. Contact Information] – Press Release Examples From Around the Web Here are some more press releases found in the wild.

Examples 62

Examples Product Launch Data Report 62

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web. Communication.

Communications 100

Communications Training Web Analytics 100

Beyond PR

FEBRUARY 8, 2018

You’ll notice how martech brand SEMrush is adding their expert insight in helping their followers reach the fairly universal goal of getting more web traffic. Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. These backlinks are important to digital PR and marketing for two primary reasons. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Hoffman Agency

SEPTEMBER 7, 2020

The broader “managers and up” B2B Facebook audience would be shown ads for both the Tech PR and The Story is Always There pages, while only “directors and up” would see ads for Storytelling Training. In the ad copy itself we focused primarily on each page’s content, rather than heavy-handed verbiage around working with The Hoffman Agency.

Advertising 36

Advertising Advertising B2B Facebook 36

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Search the web for similar topics to your link to find link insertion targets.

Google 71

Google Infographics Pitching Resources 71