Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. Or do social media shares drive page views? Do these activities matter?

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Who will be the first marketers to try the newly speculated Oculus Social Network? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Who will be the first marketers to try the newly speculated Oculus Social Network? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Who will be the first marketers to try the newly speculated Oculus Social Network? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JUNE 15, 2015

This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Vice President, Marketing Technology. B2B technology. Consumer technology. Media and publications. SaaS technology companies. Technology companies. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. The Data Science Shortage. Vice President, Marketing Technology. Every new channel reduces the friction needed for consumers to get what they want.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

SEPTEMBER 12, 2017

To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.

Analytics 92

Analytics Software Data System 92

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

FEBRUARY 29, 2016

We’ve used Watson Analytics to prescribe social media engagement strategy based on users’ engagement habits. ” when you read about the emergence of a new technology, a new tool, a new idea. Vice President, Marketing Technology. What can you find a first-use for in your industry? Ask “what if?”

Analytics 60

Analytics Google Technology System 60

Shift Communications

JUNE 12, 2017

We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Discover the sequence your customers take to purchase.

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Marketing Analyst, Marketing Technology. If you’re feeling overwhelmed, take a deep breath. We’ll get through this together. So how does this work? First thing’s first.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

DECEMBER 16, 2015

Social Media Configuration. Hidden in Google Analytics is a way to set up your social media channels so that Google Analytics tracks the content that you share on social channels and splits it up from other’s shares of your content on the same channels. Chel Wolverton. Integrated Services.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 31, 2015

cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman. Marketing Coordinator.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 30, 2015

Everyone’s favorite blue bird is here to stay, so harness its power for your PR. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Amanda Loewy. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. Vice President, Marketing Technology. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 16, 2016

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. Marketing Coordinator. cta] The post How DOES Mobile Change The Brandscape?

Mobile 60

Mobile Examples Branding Brand 60

Shift Communications

JANUARY 25, 2016

The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Vice President, Marketing Technology.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Social media is now part and parcel of ordinary communications. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60