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What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

Some public relations professionals have said they entered the field to avoid complex math. The Internet has significantly changed the way every industry works. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole. This goes for every industry. Meet Shannon.

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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. A Milestone Reached.

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How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. along with post content data. Google Trends.

Trends 142
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Public Relations Job Trends in Tech and Beyond

Onclusive

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR.

Trends 150
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Public Relations Metrics Are Like Apples for Pie

Shift Communications

The job of effective public relations is to create and strengthen relationships with your audience. This is broadly true across many different industries and kinds of business. So to answer the question of what PR should be measured by, it’s about our ability to generate the right audiences. Do you see where this is going?

Publicity 167
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IBM Vision: The Future of AI and Public Relations

Shift Communications

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles.

Publicity 166