Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

SEPTEMBER 15, 2014

The job of effective marketing is to convince the eligible portion of that audience to consider doing business with us. Marketing’s primary output is lead generation. Leads are marketing pie. This is broadly true across many different industries and kinds of business. Vice President, Marketing Technology.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

Trends 124

Trends Data-Driven PR Data System 124

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 28, 2015

If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Senior Marketing Analyst. Matt made the move to the lone start state to lead the charge down south for SHIFT.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Vice President, Marketing Technology. Four reasons: For sales pitches. For classes and instruction.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Reach Influencers Through Their Media. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? Explore the different tweet length averages by industry with our interactive chart below. Vice President, Marketing Technology. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 4: Search Marketing.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

MAY 4, 2016

It’s no secret that the PR industry has been changing rapidly for the better part of 10 years. The good people of NATIONAL recognized early that SHIFT is a special kind of agency, and they were keen to maintain everything about our culture, people, vision and services. and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches. Vice President, Marketing Technology. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. Naturally, the PR and marketing industry is not as hectic as the arena that the characters face.

Data-Driven PR 60

Data-Driven PR Film Ethics Resources 60

Shift Communications

APRIL 30, 2018

This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. Robert Mittendorff, Partner at Norwest Venture Partners, shared his perspectives on the state of the industry. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

NOVEMBER 17, 2017

As more software is developed and predictive capabilities for business users continue to expand, the PR industry will continue to embrace this approach. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! Marketing Analyst.

eBook 104

eBook Analytics Data Software 104

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. For example, analyzing top-performing posts within an industry will uncover apparent trends. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. Search — tools like Open Site Explorer and Spyfu give you a glimpse at the traffic volume and keyword focus of your client compared to key industry players.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JUNE 25, 2018

Are there topics that are resonating the most within the industry? Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. Which content and topics are getting the most clicks when marketed through owned and paid channels? Where is the white space (i.e.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The chefs grab their beets and lamb; we collect our data. The same can be said for marketing.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

FEBRUARY 29, 2016

New can mean a first-use case in our industries. In the PR industry, however, we hold that distinction. We are, to the best of our knowledge, one of the earliest adopters in PR. What can you find a first-use for in your industry? Vice President, Marketing Technology. How do you find new things to test?

Analytics 60

Analytics Google Technology System 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JULY 24, 2017

Another data source G.W.’s With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. You need a 10x Marketer. What exactly is a 10x Marketer?

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. You need a 10x Marketer. What exactly is a 10x Marketer?

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Content Types.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60