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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

The face of a nearly brand new iPhone 6s looked like a spider web. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. He did a great job repairing my iPhone and as a result, I left him a nice review on Google which I hope will help other customers with broken phones to find him (the photo above is from his shop). A cloud technology vendor told me that trade shows were the number one source of leads for his company.

11 social media principles to guide PR agencies

PR Daily

Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side. Here are 11 things agencies should accentuate when it comes to social media services: 1. Agencies continue to overlook the No. Agencies need to execute the best practices they preach.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 3) Emotional connection with customers. “I 5) Alignment of marketing and customer success. “A What this does to the customer experience and brand loyalty is significant.

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. You can customize the look and feel and add other executives to the distribution list.

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{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology.

How to Create a Media Kit


An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.

Future of PR: 2020 edition

Stephen Waddington

Public service broadcasting is failing to pick up the shortfall. Public service media is failing the public Thank you My thanks to the following communities and individuals. The web and the internet have enabled communities to form around an organisation, topic or issue.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 2) TVEyes launches podcast monitoring service.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. They must offer ideas and inspiration, not just great products and services.

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Marketing without Authority is Marketing without Accountability

Sword and the Script

Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. I do not believe this is what Peter Drucker imagined when he said the role of marketing is to understand the customer so well the product sells itself. I see that path beginning with analytics, survey data and, despite the account management model, a direct dialogue with customers. Give our services a try.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Is your PR agency bring creative ideas to the table?

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. In-house and agency staff alike do not feel they get enough training around digital.

Your audience with the public

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead of listening like a good friend they shout about their latest products or services. These include shareholders, media, staff, suppliers, customers, and the local community.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Mobile, data and wearable technology.

Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

PR 20/20

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Messages : Live chat is becoming a must-have for quick, in-channel customer service.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. We originally published a blog in 2015 listing 40+ inbound marketing resources.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

LinkedIn Pulse: The Next Content Marketing Must-Have?


T he industries that generate the highest demand : Technology, financial services and higher education. LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. Top topics included hiring , customer service and professional development tips.

Top 50 PR, Marketing & Social Media Podcasters to Follow


A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.

Public relations in 2018

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology.