PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 84

Agency Crisis Communications Consumer 84

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. Presentation over zoom?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Taken more seriously by the C-Suite.”. When asked, “Why?” FIR Network).

Survey 127

Survey Communications Measurement Internal 127

Victorious PR

JUNE 15, 2023

By partnering with a PR agency well-versed in the crypto space, projects can leverage their expertise to navigate regulatory challenges, interpret complex regulatory guidelines, and ensure compliance while maintaining a positive public image.

Community 52

Community Education Leadership Guidelines 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

SEPTEMBER 19, 2022

There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”. That’s definitely true – PR pros have been saying media relations is getting harder for years. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 97

Interviews Publicity Technology Social Media 97

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. Before taking that position at a PR agency, consider these things that PR people sweat over.

B2B 159

B2B Interviews Enterprise Report 159

PRSay

OCTOBER 18, 2021

Army media relations director at the Pentagon, emphasized the continuing importance of the human factor in communication during the digital age. The agency has different audiences — veterans, the press and the public at large. Filtering information and communicating during a crisis. Cathy Wilkinson, U.S.

Public Affairs 86

Public Affairs Communications Crisis Film 86

PRSay

JULY 5, 2023

Most public agency PIOs spend their time preparing for the worst and hoping it’s been an entire waste of time. As a new PRSA member after beginning my career in college athletics, I told my wife that I got more out of those three days than I have at any other continuing education event that I’ve attended.

Exercises 86

Exercises Public Affairs Conference Education 86

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). Communications is a function of leadership.

Technology 125

Technology Study Communications Survey 125

Reputation Us

APRIL 17, 2019

Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jeanie Lunsford-Batson has 25-years’ experience in communications, marketing and public relations. Michele Houck.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. We have multiple agencies from the U.S.,

Agency 59

Agency Internal International Meeting 59

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Another example is the YouTube brand safety crisis. While the PR team is pitching media, the client can make good use of owned media channels, building more in-depth collateral and content through whitepapers, vlogs and podcasts, or guest blog posts.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 98

Company Survey Pitching Report 98

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder? 17) “The overall importance of consistent messaging, particularly when it comes to crisis and strategic communications, and not to play it as it comes.”. It needs to be authentic.”. Talk to Us !

Corporate 72

Corporate Communications Survey Employee 72

Sword and the Script

SEPTEMBER 3, 2016

1) Even in Crisis, Focus on the Right Audience. Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. For example, you can explore leadership and marketing skills utilized during the 2016 election. 2) Can you Newsjacking with Class?

Pitching 61

Pitching Crisis Policies Corporate 61

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Anyway, I’m not that fussed about the online “sh*tstorm” and reactive crisis comms.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Anyway, I’m not that fussed about the online “sh*tstorm” and reactive crisis comms.

Interviews 40

Interviews Leadership Groups Advertising 40