PR in High Definition

JUNE 3, 2020

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

DECEMBER 22, 2014

Hire an outside visual content agency. All it takes is research, smarts, creativity and the skills to use the tools available. For more Digital PR updates and ideas follow me on Twitter. Ignoring the power of visuals is no longer an option. Or if you prefer, we’ll do it for you.

Training 157

Training Video Digital PR Social Media 157

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday.

B2C 100

B2C B2B Agency Training 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Industry 113

Industry Measurement SEO Corporate 113

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. The division of labour between in-house and agency is changing. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Industry 100

Industry Measurement SEO Corporate 100

Prohibition

AUGUST 8, 2022

For August, get to know all about our lovely, talented, digital PR specialist Account Manager, and cat mum, Danielle! Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. What’s your favourite social media platform and why?

Meeting 62

Meeting Exercises Digital PR Instagram 62

Prohibition

JULY 10, 2023

This was a great tie-in to the first episode and certainly got people talking, with the public flocking to social media to discuss billboard sightings! At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Tourism 62

Tourism Fashion Social Media B2C 62

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. Digital PR'

Brand 100

Brand Branding YouTube Social Media 100

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Transportation 62

Transportation B2C Social Media Retail 62

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. The post Best PR Stunts, Fails and Learnings of 2023 – Part One appeared first on Landis PR.

Transportation 59

Transportation Film Television Education 59

Landis PR

DECEMBER 18, 2023

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Sometimes all it takes is adding one task to your team’s workflow. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. Delta Air Lines has a firm handle on its social media use. The success of this strategy is testament to the power of UGC.

Strategy 88

Strategy Marketing YouTube Airlines 88

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

Tools 67

Tools Marketing Advertising Advertising 67

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Innovation. Awareness day campaigns are obvious examples of this.

Brand 54

Brand Branding Trends Social Media 54

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team.

Digital PR 71

Digital PR How To Reddit Engineering 71

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? The content is creative, interesting, serves a purpose and captures their followers’ attention.

Marketing 40

Marketing Viral Fashion Product Launch 40

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Digital PR. I was getting on people’s radars.

Digg 104

Digg SEO System Reddit 104

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

Cision

SEPTEMBER 5, 2017

To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. You will also need to figure out ways to blend other marketing disciplines, such as influencer marketing, with your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. What used to be seen as a successful PR campaign in the past is quite different from the successful PR campaigns these days. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176