Remove Agency Remove Content Marketing Remove Measurement Remove Web
article thumbnail

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management.

article thumbnail

Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Guest Post PR 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where did all the social media agencies go?

Communications Conversations

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

article thumbnail

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR is more measurable than ever. PR generates influence. PR is (nearly) immune to ad-blocking. Good will has value.

SEO 244
article thumbnail

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

article thumbnail

A Simple Measure of Marketing Many Businesses Miss

Sword and the Script

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. Don’t miss these related posts: Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. Marketing: Investment, Cost or Profit Center?

article thumbnail

7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.