Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of earned media.” Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. 6) It’s important to build internal links.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Is the scope of work regional, national or international?

Marketing 168

Marketing Policies Agency eBook 168

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The story was unsolicited. I didn’t pitch it.

B2B 105

B2B Leadership Marketing Blogging 105

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews. Talk to Us !

Survey 101

Survey Report Media B2B 101

Cision

NOVEMBER 15, 2016

Drop the too-long and too-confusing domain that you bought in 1999 and trade it in for a snappy, new ‘dot-media’ (.media) media) or ‘dot-agency’ (.agency) agency) domain. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. She notes COVID-19 is shaking things up. What about HR?

Report 116

Report Publicity Survey B2B 116

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 25, 2017

See these related posts: . Why Content Marketing and Public Relations Need Each Other. PR Briefing: Summarizing 3 Recent Public Relations Studies. PR is the Best Kept Secret in Effective Content Marketing. Is your PR agency bringing creative ideas to the table? Now, get off my lawn!

Publicity 80

Publicity Crisis Construction Study 80

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results.

Strategy 62

Strategy Brand Branding Technology 62

The Hoffman Agency

JUNE 4, 2019

The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike. There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful.

Media 34

Media Content Marketing Company Agency 34

Sword and the Script

DECEMBER 16, 2017

The survey was conducted for the ANA by USC Annenberg. “More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investments in paid media,” according to a new report by Demand Gen: Earned Media Influential in Performance Marketing.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. See these related posts: . How Frothy Words Drive PR and Media Coverage. Media Relations: Proven Ways to Get More Out of It. 2) Email still the preferred pitching channel.

Report 70

Report Media Survey Pitching 70

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Social media promotion and responses to negative comments online. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

OCTOBER 12, 2012

Including in social, and in agencies, and outside of agencies. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Simply because we don’t see them?

Social Media 100

Social Media Publicity Media Conference 100

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors. Predictions, PR and Pressing Questions on SEO [UML]. 3) Deep scope of competitive for new ops.

SEO 64

SEO Tools Engineering Web 64

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Prohibition

DECEMBER 3, 2019

With 19 pieces of coverage, we were able to reach over 72,504,405 people through the UK media alone and were featured on ITV Calendar, Daily Express, The Sun, Metro and The Daily Star – and even achieved international coverage in the USA and Europe. Regional titles including Leeds Live, Leeds TV and the Yorkshire Evening Post.

Local 62

Local Creativity Video Energy 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). The media PR salary: $100,000.

Survey 174

Survey Marketing B2B Study 174

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Look at what agencies like Geben Communication all the way up to Edelman are doing. Don’t believe me?

Communications 40

Communications Tools Analytics Television 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Adam May. .

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. After deciding on your content mix, it’s important to make sure it is seen by the most relevant target audience. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Again, speak to your PR agency – we live and breathe by it. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already.

Tools 175

Tools How To Agency SEO 175