Prohibition

NOVEMBER 8, 2021

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client.

Agency 79

Agency Marketing Media SEO 79

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

Prohibition

MAY 13, 2022

Having this remain a focus will guide a PR strategy, be tailored to your business and ultimately, aid in securing media coverage. You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. Breaking news. Press releases.

Survey 64

Survey Report Content Marketing Pitching 64

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. 3) The Facebook Frozen Frog and Fodder for Content Marketing. 4) Media Relations: Proven Ways to Get More Out of It. A lot of B2B content goes unused.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. KetchumPR. Finn Partners. FinnPartners. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

MARCH 25, 2017

See these related posts: . Why Content Marketing and Public Relations Need Each Other. PR Briefing: Summarizing 3 Recent Public Relations Studies. PR is the Best Kept Secret in Effective Content Marketing. Is your PR agency bringing creative ideas to the table? Now, get off my lawn!

Publicity 80

Publicity Crisis Construction Study 80

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

MAY 19, 2016

So I’m really excited to work with all my Grayling colleagues across the network to drive client-focused programs and attract new clients to our agency. There’s just so much opportunity for an agency of our size. Reputation management doesn’t begin when a crisis hits or when a bad comment is posted online.

Employee 174

Employee Reputation Internal International 174

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Expressing these aspects in ways that feel genuine to customers often relies on subtle signals.

Technology 76

Technology Training Data Consumer 76

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

JULY 9, 2018

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Wildfire

SEPTEMBER 4, 2018

Public relations plays a pivotal role in helping businesses and brands achieve commercial success, so it’s important that we separate the facts from the fiction, and instil faith back into an industry that has a history stretching back hundreds of years. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.”

Pitching 45

Pitching Content Marketing Ethics Course 45

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. However, in times of business stress and crisis, PR will find itself working more closely with executive leaders.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write media pitches about a firm and send them onto journalists. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Burrelles Fresh Ideas

JANUARY 2, 2024

. > Maximize your PR results with our media outreach planning, media monitoring, and media reporting services! CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. Just don’t. You’re worth it. #16:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It. Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors.

SEO 64

SEO Tools Engineering Web 64

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 110

Education Employee Measurement Agency 110