Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. Can Your Company Afford a PR Agency?

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

5W PR

SEPTEMBER 8, 2019

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Other users may utilize public transportation to get to and from their place of work each day. Not sure where to start in understanding consumer behavior?

Transportation 74

Transportation Advertising Advertising Consumer 74

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. But are you letting opportunities to extend the life of your content pass you by?

Print 120

Print Tourism Transportation Film 120

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

AUGUST 22, 2018

I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). These two areas are piquing my interest and offer challenges that you don’t see with consumer PR.

Internal 68

Internal International Transportation B2B 68

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 46) “Help transit agencies communicate to the public.”. 46) “Help transit agencies communicate to the public.”. 115) “Advertising.”.

Employee 147

Employee Print Writing Survey 147

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. But those opting for alternative transportation like scooters are left in the dark.

Technology 153

Technology Automotive Transportation Travel 153

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

Flatiron Communications

APRIL 15, 2015

The planning was soon underway to launch the technology. It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. It had migrated to the agency’s lifestyle marketing communications team. He chose to do the interview anyway. It was then called “Flywheel.”

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. You can see more automotive technology here than anywhere else in the world.” TechCrunch Senior Reporter & Transportation Editor Kirsten Korosec agreed, reporting that in-vehicle technology and EVs dominated the show.

Automotive 82

Automotive Transportation Technology System 82

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. All that said, CES 2024 promises to be an exciting showcase opportunity for the vehicle technology and mobility space.

Automotive 86

Automotive Mobile Software Technology 86

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

Automotive 106

Automotive Mobile Technology Resources 106

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. Way more than consumer electronics.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

5W PR

JANUARY 10, 2020

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. Their products will transport you out of your living room and into the content you’re enjoying. They’ve created a timeless look accompanied by modern technology making a clock you’d be happy to wake-up to.

Transportation 136

Transportation System Mobile Consumer 136

Shift Communications

FEBRUARY 25, 2016

Although this point may seem obvious, by the time your readers have finished consuming your content, they may have generated their own takeaways that stray from the central message you intended to communicate. Would your reader find value in your piece if he or she were to only consume your conclusion? We covered 99.5%

Writing 60

Writing Transportation Consumer Travel 60

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach Agency of the future | Jump to text. Partnerships with technology | Jump to text. Talking Points.

Data 78

Data Media Analytics Energy 78

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound.

Media 78

Media YouTube Transportation eBook 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Lou Hoffman | The Hoffman Agency. Jeremy Pepper | Communimatic.

Marketing 101

Marketing Content Marketing Crisis Management Data 101