ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. GOLINglobal. Edelman PR. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It requires agility, and keeps me thinking creatively. If we’re not getting results, it’s usually either a storytelling issue or a target issue. That’s only great if you’re a one-person agency.

Agency 146

Agency Pitching Training Meeting 146

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before.

Video 118

Video Social Media Media YouTube 118

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

JULY 25, 2023

These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers. Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products.

Brand 78

Brand Branding Creativity Storytelling 78

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.

Brand 78

Brand Branding How To Analytics 78

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 152

Mobile SEO Web Training 152

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

AUGUST 1, 2023

Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products. Exploring the Role of FMCG PR in Promoting Vegan and Vegetarian Products Fast-Moving Consumer Goods (FMCG) PR plays a significant role in promoting vegan and vegetarian products.

Brand 62

Brand Branding Ethics Storytelling 62

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

The Hoffman Agency

APRIL 20, 2023

While entering the agency side of public relations can be intimidating due to the fast-paced nature of managing multiple client accounts, it is a decision I would make again due to all the real, hands-on opportunities I experienced that aren’t generally granted at other PR internships.

Internal 36

Internal International Storytelling Agency 36

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

JANUARY 30, 2024

Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers. These influencers offer a unique avenue for brands to experiment with creativity and storytelling.

Trends 62

Trends Marketing Comparison Retail 62

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Why YouTube? There are many different ways to create content.

YouTube 98

YouTube Brand Branding How To 98

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 133

Trends Nonprofit Consumer Newspapers 133

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill. And How it can be Learned and Lost.

Survey 103

Survey Marketing B2B Content Marketing 103

5W PR

NOVEMBER 14, 2018

5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e. Brands need to gain clout and spread awareness through influencers if they want any chance of consumer attendance. How did we activate?

Instagram 74

Instagram Creativity Consumer Storytelling 74

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. This approach, which is utilized by our internal agency called The Records Lab, continues to help us generate winning PR and advertising campaign ideas for our commercial clients. 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

Cision

MARCH 22, 2017

The panel discussion “Native’s Leading Ladies: Making Kickass Content” featured The Washington Post’s head of WP BrandStudio Annie Granatstein , Visa’s head of content Stephanie Losee and Cheddar’s VP of creative development and partnerships Melissa Rosenthal. Cision (@Cision) March 13, 2017. ” #OnBrandPodcast. —

Communications 209

Communications Policies Storytelling Groups 209

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. The only major dislikes are dealing with any clients that don’t treat agency partners as strategic partners. A brand needs to start with a deep understanding of the industry, competitors and consumer trends. PR is a shifty beast.

Technology 120

Technology Industry Storytelling Strategy 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Konnect Agency

JUNE 8, 2023

Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience. The post Instagram Ranking Explained appeared first on Konnect Agency. Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For the agency, the Marketing AI Institute began as a pilot idea. More on What It Takes to Build Ideas….

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Socialbrite.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

JANUARY 27, 2015

He started PR 20/20, an inbound marketing agency, in 2005. In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. We have to move past storytelling. Consumers have changed. Who is Paul Roetzer? The creation of content is no longer enough.

Marketing 60

Marketing Healthcare Technology Storytelling 60