Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

5W PR

APRIL 9, 2019

This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact. A business that gets involved in its local community achieves multiple objectives.

Consumer 60

Consumer How To Advertising Advertising 60

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate. Online, print, broadcast – it all still matters. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Fashion Radio 78

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print?

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. It’s worthwhile to print off some copies of your high performing pieces and have them available. Looking for a content marketing agency partner that can both. On and on the lists go…. Talk to Us !

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Bad Pitch Blog

MARCH 23, 2006

In just 10 days, 50 public relations professionals have signed the Bad Pitch petition to show their pride in the public relations industry. About half of the "signatures" are from agency folks (hence this post''s title). We won’t drop names, but Bad Pitch blog readers include: National Media Print/Electronic/2.0

Agency 40

Agency Print Pitching Blogging 40

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

prTini

JULY 6, 2016

I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality , just quantity.

Conference 44

Conference B2B Retail Print 44

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Particularly when it comes to such a difficult and sensitive issue, patients want to see someone they can trust and have confidence in.

Television 40

Television Print Radio Newspapers 40

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect. Tech companies start calling themselves “idea incubators.” Design firms become “marketing strategists.”.

Marketing 100

Marketing SEO Writing Engineering 100

Scott Public Relations

JUNE 26, 2020

The second, related to the first, introduces a relatively new concept: accountability for determining that published information is true. Here Zuckerberg is right—this is not the purview of social media companies. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

MaccaPR

JULY 8, 2015

The leading businesspeople in those immigrant communities are going to burst out into mainstream businesses – and one of them is featured on the cover of our. What’s your message to PR and corporate communications professionals? Hire people for PR who have served in the media. July 2015 issue !". The bullhorn is in your hands.

Interviews 48

Interviews Radio Journalism Newspapers 48

Polaris

SEPTEMBER 4, 2014

PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. PR encompasses all forms of business communication. Media relations is time consuming. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

NewsWhip

APRIL 28, 2021

Communications methods & measurement standards. The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.”

Software 118

Software Case Study Advertising Advertising 118

5W PR

JANUARY 7, 2019

Community Breeds Community. One of the best ways to build buzz for an upcoming event, is to create and nurture an online community. This community could be connected by interest in you, your brand, or a common activity related to your brand. Engage Every Level of Media. Create and Distribute Sticky Content.

Community 68

Community Web Radio Print 68

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Technology 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Wise content marketers can consider participating or even creating a Google+ Community. For example, the Home Improvement Community might be a good fit for lifestyle and DIY brands, suggests Sprout Social.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

DECEMBER 30, 2016

.” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Hot off the printed press. All 160 episodes since July 2014. Jab Jab, right hook. The man’s crushing it. I’m different. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Pitching 115

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Training 60

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Lesson #6 - Transform Your Customers into A Community. Does your customer base feel so connected to your brand they’d define themselves as a community of fans for your company?

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153

Industry Publicity Agency Community 153