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The Importance of Networking in Public Relations

5W PR

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103
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From Solo PR Pro to Agency and Back Again

Solo PR Pro

In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. The fundamental takeaway? Here’s to your new solo symphony!

Agency 96
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 89
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The Importance of the ADA, Internally and Externally

5W PR

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. But they also have significant internal benefits.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167