Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 140

Analysis Tools Software SMB 140

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. .” With technology impacting most industries, it’s likely things have changed since then.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 91

Agency Trends Marketing Survey 91

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Losses recorded to net profit were $12.5

Survey 142

Survey Software B2B Pitching 142

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Case in point?

SEO 128

SEO Content Marketing Marketing Software 128

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors?

Survey 81

Survey Corporate Communications Financial 81

Wadds Inc.

MARCH 2, 2023

Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics. In financial markets they are a legal form of communication. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Shift Communications

JUNE 28, 2017

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. release financial information (one of the most common uses of the press release today) to the investor community.

Financial 92

Financial Government Corporate Community 92

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about. The company gives agencies a way to manage (and pay for) clients serving as experts. Welcome to 2021!

Pitching 147

Pitching YouTube Community Company 147

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement.

Analytics 67

Analytics Report Technology Pitching 67

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 104

Survey Ethics Leadership Financial 104

PRSay

JUNE 9, 2017

Because our jobs are so driven by technology, I often find it grounding to go back to the basics of our profession. The section, primarily comprised of owners and leaders of small-to-medium agencies, is based around facilitating collaborative peer relationships and meaningful professional development. Next year, we’ll meet in Toronto.

Conference 81

Conference Financial Agency Community 81

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor].

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services.

Software 78

Software Case Study Technology Tools 78

PRSay

DECEMBER 21, 2017

Monita rose in health-care communications and became vice chair and worldwide director of strategic planning at Manning Selvage & Lee (now MSL, a division of Publicis), one of the world’s largest agencies. He is now assistant vice president and fraud-and-compliance manager for Elements Financial , an Indianapolis credit union.

Publicity 146

Publicity Radio Technology Sports 146

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 84

Industry Media Technology Employee 84

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

AUGUST 21, 2015

I was the president and acting CFO at my agency for about seven years; a job that I loved to hate. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

I was the president and acting CFO at my agency for about seven years; a job that I loved to hate. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has been recognised by The Financial Times as one of Africa’s Top 100 fastest-growing companies. The agency’s work is underpinned by data and research.

Financial 98

Financial Agency Publicity Case Study 98

Shift Communications

MAY 11, 2017

A more useful benchmark is average revenue per user (ARPU): The “gold standard” of social networks is typically $2 per user; Snapchat is far below that revenue mark right now and will need to substantially increase monetization in order to be financially competitive with its peer networks. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. Obama’s content guys get it.

Journalism 108

Journalism Local Storytelling Policies 108

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society.

Marketing 52

Marketing Storytelling Technology Community 52