Bianchi Biz Blog

DECEMBER 2, 2021

PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Beyond that, as added benefits, good PR can also help you attract desperately needed talent, build community support where you do business and enhance shareholder value.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 116

Software Case Study Advertising Advertising 116

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. I was being put on a client account that was deemed a “flight risk.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? . Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. “How?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

DECEMBER 30, 2016

” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Reading it has redoubled my confidence in the range of integrated services I now provide to clients as a PR company (a unique offering). Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Kanban board by FINN.

How To 60

How To Software System Employee 60