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Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? PR/Marketing Intern. All candidates should have an interest in and basic understanding of public relations and marketing.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

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There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post There’s no debate: Not paying an intern as a PR agency is unethical.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Again, communication is key. .

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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How PR agencies can initiate a culture of DE&I change

PR Daily

This includes the communications sector. We can’t give expert advice on things we as agencies are not doing. Too many businesses and organizations have made public pronouncements and promises—then moved on. So, agencies, let’s heal ourselves: Move past the numbers.

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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Agency 133

‘The whole person’: Internal publication tells employee stories

PR Daily

Robert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences. “Half Times” is a publication of the staffing agency Robert Half. Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized. Several of us are former interns, including yours truly!

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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Why can’t employee communications be exciting?

PR Daily

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms. The pandemic has permeated everything we do in the communications department.”. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. If you already have a rigid gameplan for a student intern, be prepared to trash it.

16 stellar blogs and websites to fuel internal communication success

PR Daily

Bookmark these publications to stay on top of your game, learn something new, and stay ahead of the competition. Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. The communication professional’s role is evolving every day, so it pays to stay on top of what’s happening in the industry. Here are 16 publications (listed in alphabetical order) that will help you do so: 1.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

PR agencies must look inward amid race to counsel brands on climate

PR Daily

It’s a dilemma that has been growing for PR pros who have traditionally worked to repair the reputations of entities that the public found unpalatable. The short answer is no,” says Eric Yaverbaum, president of Ericho Communications. “It’s

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications?

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? A successful agency relationship takes a real commitment from the client.

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Should the Public Relations Report to the CEO or CMO?

Sword and the Script

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels.

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How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Become a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client. Does the startup have internal support for the PR agency?

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The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Instead, rely on a one-pager that outlines the goals for partnering with a PR agency. It should contain both agency deliverables as well as the all-important business objectives for seeking outside support.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute?

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. The first order of business is immersion into your business by the agency team. Before the letter of agreement is signed, the agency and client should already agree on what general basis PR outcomes will be measured.

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions.

How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSay

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern. The CDC provides communication resources here.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

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Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. To be a kick@$$ intern you should start your everyday with an eagerness to learn, to connect, and to contribute to your teams; you’ll be a SHIFTern rockstar! Senior Account Executive (Previously PR Intern on the consumer team).

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., Communications here and abroad.

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Some companies look to an industry standard of budgeting 10 to 12 percent of gross annual income for marketing, including public relations. If an agency has several small clients compared to your budget and needs, it might mean they don’t have the bandwidth or experience to service your account.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function.

How communicators can infuse empathy into layoff or furlough announcements

PR Daily

FREE REPORT: COVID-19's Impact on Communications ]. But it’s essential for communicators to be involved in the process to advise the CEO, help craft the announcements, and safeguard the organization’s reputation. For large employers, a public announcement may also be necessary.

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. In a herculean effort, pharmaceutical companies will soon distribute vaccines to the public. A Roadmap for Employee Communications.

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%).