Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

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PR in High Definition

AUGUST 31, 2022

Clearly, this meteoric shift in such a short space of time has profound implications for working life in general, but especially for the way that organisations communicate. Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. was deafening.

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ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. But what does the label really mean?

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ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. So how do you get the most out of the PR firm relationship?

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Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Happy Thanksgiving from all of us at Crenshaw Communications! A strong news cycle.

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ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S.,

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ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Don’t fence me in. Be prepared to be flexible, and be amazed.

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The Hoffman Agency

NOVEMBER 2, 2021

By Claire English, Intern. If you were to ask me as a college senior what working at a public relations agency looked like, I would probably say crisis communications and an endless number of campaigns. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit.

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Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). As PRCA International Fellow, Maxim's key role will be to help shape thinking on the future of the industry.

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Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute? I’m blaming it on the blur that’s been time the last several months.

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PRSay

MAY 6, 2022

With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. Interns represent the future of our profession. We take pride in finding interns who align with our values and strive to learn from a team of senior professionals.

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PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

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Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

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Ishmael's Corner

DECEMBER 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. But these are supporting pieces.

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ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

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The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

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The Hoffman Agency

MAY 9, 2022

You] devour,” I firmly believe he was offering insight on excelling at The Hoffman Agency. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. Too many communications professionals do not communicate their own needs. [You] stay hungry. Don’t be one of them.

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The Hoffman Agency

AUGUST 21, 2023

As I navigated through classes and extracurriculars, I discovered I had a passion for communicating strategically. One day, I came across a LinkedIn post for an intern position from Hoffman’s very own Brooklynn Loiselle, who also hailed from the University of Oregon.

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Sword and the Script

OCTOBER 11, 2022

If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). “My

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The Hoffman Agency

MARCH 15, 2022

Communicating with your team via Zoom calls and instant messaging has downsides, and there were plenty of times prior to my internship where I had felt disconnected. While interning, I was finishing up my degree, and as I got closer and closer to graduation the constant questions, “What are you going to do after? Will I fail?”

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The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. The post Enjoying the Ride from Intern to AAE appeared first on The Hoffman Agency.

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Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1. Once someone at your company or agency partner (i.e.

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Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

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Solo PR Pro

FEBRUARY 20, 2024

Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. Get support for every season of your business by joining the Solo PR Pro community ! Redefine Your Brand : As you shift focus, revisit what your solo brand stands for.

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The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. The post Enjoying the Ride from Intern to AAE appeared first on "What's HAppening" Blog.

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ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions. About Crenshaw Communications.

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Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

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Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. The move resulted in the agency closing.

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Ethics Education Internal International 95

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can remember. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can remember.

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Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

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Maxim Behar

MARCH 21, 2021

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). Maxim Behar said, “It is an exciting and dynamic time for PR and communications globally.

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ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

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ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. This is an internal question that’s deceptively difficult for some companies.

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ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the startup have internal support for the PR agency? Do you have a real story?

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ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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