Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands.

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Ethics Product Launch Corporate Consumer 52

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

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Ethics Storytelling Communications Training 70

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

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Ethics Agency Journalism Corporate 72

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries.

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

SEPTEMBER 24, 2021

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. Still, the situation damaged our relationship with the agency, eroding our trust in people we had seen as business partners. Each ESA is a deep dive into a specific ethical topic.

Ethics 176

Ethics Internal International Agency 176

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

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Publicity How To Agency Product Launch 334

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. As communicators, our team wasn’t just fighting a pandemic, we were waging a war — a war on misinformation.

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Ethics Social Media Education Resources 163

Ishmael's Corner

DECEMBER 11, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Ethics Storytelling Government Company 113

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

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Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Internal International 217

Wadds Inc.

MARCH 21, 2024

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA).

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Newspapers Ethics Industry Agency 69

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

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Survey Communications Ethics Measurement 118

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

SEPTEMBER 27, 2016

The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both love their jobs.

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Ethics Advertising Advertising Technology 60

5W PR

FEBRUARY 26, 2024

They crave brands that align with their ethics and contribute positively to the world. Partnering with relevant social causes and offering opportunities to contribute demonstrates corporate responsibility and taps into their desire to make a difference. Understand the aspirations, concerns, and values of the audience.

Strategy 78

Strategy Brand Branding Product Launch 78

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. Is your PR agency bring creative ideas to the table? Talk to Us!

Corporate 64

Corporate Reputation Brand Branding 64

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 80

Publicity Policies Meeting Ethics 80

5W PR

OCTOBER 18, 2023

Effective communication is crucial in the health and wellness industry. Health and wellness communication In the health and wellness sector , communication plays a crucial role in promoting well-being and safety. Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly.

Brand 78

Brand Branding Crisis Communications Healthcare 78

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. Redefining corporate culture Setting up a committee dedicated to diversity and inclusion is a good first step, but any action shouldn’t be limited to the committee only.

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Employee Creativity Corporate Company 28

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

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Telecommunications Community Ethics Financial 197

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

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Groups Employee Strategy Ethics 103

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? That’s where internal communications and a culture of openness come into play. Communicate regularly. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Financial Agency LinkedIn 95

PRSay

JANUARY 29, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. That was 50 years ago.

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Survey Ethics Leadership Financial 119

Sword and the Script

AUGUST 23, 2022

More communications pros say their organization trusts the media than do not. Traditional outlets are usually run according to ethical journalism principles.”. “We Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. Our regional outlets are pretty good.”. “We

Survey 136

Survey Media Report Journalism 136

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 98

Media Relations Report Industry SEO 98

PRSay

APRIL 11, 2018

Last year I passed an important milestone in my career: I had 10-plus years of experience in communications. As an English major with a minor in communications, I learned most of my PR skills on the job. As an English major with a minor in communications, I learned most of my PR skills on the job.

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Exercises Corporate Ethics Study 112

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). One idea is to have an agency or consultant help you develop a strong RFP for bid.

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Ethics Government Agency Creativity 60

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more.

Survey 85

Survey Public Affairs Corporate Trends 85

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

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Social Media Agriculture Marketing Media 128

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 94

Survey Industry Leadership Study 94

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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Ethics How To Training Employee 78