Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. Christopher S.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 10, 2014

petabytes of data. The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Part 4: Search Marketing. Advanced PR Practitioners Embrace AI Fully. Influencer Marketing Train Keeps Picking Up Speed.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. 2014: ZIPR Mobile PR Spokesperson App.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Christopher S.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Email marketing. Senior Marketing Analyst. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. Do we help build confidence in a brand to nurture or ease the selling process? We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 12, 2018

However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. The biggest problem brands face – for the most part – isn’t negative press. What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

AUGUST 9, 2017

No product news, no overly salesy B2B messaging, no marketing jargon. A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Shift Communications

FEBRUARY 17, 2016

It’ll also enable you to aptly take advantage of best tweets for your brand and think of how to engage with your followers from a new perspective. So now the question is, how will this impact brands? Consider How Your Content Can Be Tailored To Those Already Engaged with Your Brand. Marketing Analyst, Marketing Technology.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills. Download your copy now! Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 16, 2015

to agenda-driven data. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Christopher S.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

to agenda-driven data. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Christopher S.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

DECEMBER 31, 2015

Need help showcasing your PR program’s value for the coming year? Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 4, 2015

Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news. Marketing Analyst. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news. Marketing Analyst. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news. Marketing Analyst. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Marketing Coordinator. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Marketing Coordinator. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. Marketing Coordinator. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JUNE 15, 2015

Where a brand had more than one social media page or profile, we chose the page with the largest audience. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Berkshire Hathaway. Exxon Mobil. Ford Motor Company. General Electric.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

DECEMBER 1, 2015

Hotel Nikko is a Japanese hotel brand. Vice President, Marketing Technology. cta] The post The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Why is the number 4 missing? Speak humbly, but with insight.

Hotels 60

Hotels Analysis Analytics Data 60

Shift Communications

JULY 6, 2015

What a terrible mixup, to classify something as negative towards your brand when it’s a positive. It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now. Vice President, Marketing Technology.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60