5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy.

Consumer 78

Consumer Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Brand Branding Education 88

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.

Consumer 88

Consumer Brand Branding Ethics 88

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. It’s about creating a unique space that the brand occupies in the hearts and minds of its target audience. What is a brand positioning statement?

Brand 78

Brand Branding Marketing Ethics 78

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 172

Consumer Brand Branding Reputation 172

Ronn Torossian

APRIL 29, 2019

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Consumer 170

Consumer Marketing Blogging Brand 170

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. These building blocks can help brands maintain customer relationships when times get tough. These building blocks can help brands maintain customer relationships when times get tough.

Consumer 78

Consumer How To Customer Service Policies 78

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Ronn Torossian

AUGUST 27, 2021

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].

Consumer 195

Consumer Financial Strategy Brand 195

Agility PR Solutions

OCTOBER 4, 2022

The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. appeared first on Agility PR Solutions.

Brand 148

Brand Branding Study Consumer 148

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. One of the key aspects of queer-inclusive branding is representation.

Brand 78

Brand Branding Marketing Community 78

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

Consumer 78

Consumer Automotive Tourism Brand 78

Ronn Torossian

MAY 20, 2020

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? appeared first on.

Brand 370

Brand Branding Consumer Marketing 370

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs.

Consumer 88

Consumer Strategy Case Study Survey 88

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Agility PR Solutions

FEBRUARY 16, 2022

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead?

Industry 146

Industry Brand Branding Crisis 146

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Study 147

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78

Travel Consumer Strategy Tourism 78

Mediagraphix PR

JANUARY 16, 2023

With the emergence of social media and other digital platforms, it has become easier than ever to market a jewellery brand online. Digitization has made it important for jewellery brands to stay relevant and in front of consumers’ minds.

Agency 52

Agency Brand Branding Consumer 52

Ronn Torossian

SEPTEMBER 9, 2019

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Consumer 150

Consumer Marketing SEO Analytics 150

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

Consumer 137

Consumer Brand Branding Analysis 137

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand 119

Brand Branding Film Insurance 119

5W PR

NOVEMBER 20, 2023

Digital marketing is constantly evolving, and staying ahead is crucial for success. One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. This strategy allows brands to connect with consumers in unique ways.

Marketing 78

Marketing Advertising Advertising Consumer 78

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

5W PR

MARCH 5, 2023

Food and beverage marketing agencies face a challenging task in today’s crowded market. With a clear and strategic approach, health drink brands can convey the health benefits of their health drinks. They can also stand out from their competitors and reach consumers.

Marketing 88

Marketing Consumer Education System 88

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference.

Agency 52

Agency Marketing Creativity Consumer 52

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88