Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

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How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Brand Mentions.

PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report.

Managing the Aftermath of a Digital PR Crisis

5W PR

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. People online will blame the brand, whether or not decision makers accept responsibility.

Crisis 101

How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Brand Awareness. PR Campaign.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. someone’s hashtagged a nice picture with your client’s brand on it?

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Digital PR agencies can be the most powerful allies for startups.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Brand Awareness.

Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. It’s time for the next big leap in the way PR agencies work in India.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. someone’s hashtagged a nice picture with your client’s brand on it? Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. Digital PR And is a declining trust in media real?

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Deadline approaching for PR Daily’s 2015 Digital PR & Social Media Awards

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and communications and social media to work for your organization. If you wear those hats, then PR Daily’s 2015 Digital PR & Social Media Awards were built for you.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR pros’ toughest challenges

PR Daily

With all the information at your fingertips, there have never been so many avenues and platforms to connect brand managers with consumers. The agency JBH perfectly summarizes eight of the top challenges that digital PR pros face: 1. PR pros are drowning in data.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital PR Budgets.

PR Strategy Tips for Shopify E-Commerce Websites

5W PR

Using these types of strategies have significant benefits to any business, including better brand awareness, an increase in loyal customers and online sales. The main goal of any online store is to increase traffic and conversions.

TikTok Marketing

5W PR

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform.

Gamification Delivers Results

5W PR

When digital began taking off in the 2000s, the computer folks at SaaS companies and consultants jumped aboard. Digital PR Social and Digital Media Social Media Agency insights PR pr strategy Public Relations strategy tips trends

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Digital PR

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

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How to make sure your PR campaign cuts through the noise

Prohibition

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Ensure you plan strategically before starting any PR campaign.

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How to Create a Media Kit

5W PR

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same.

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Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Rock the Status Quo

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them. Many, many agencies are touting themselves as digital agencies when the truth is that they excel at one digital skill.

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Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. But when it comes to planning a digital marketing campaign, the ever-evolving online landscape can be quickly overwhelming.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

The Difference Between Remarketing and Retargeting

5W PR

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: both tactics are designed to help businesses reach back to customers who have shown interest in their brand.

9 reasons why business owners don't hire PR agencies

PR Daily

It’s a question that many organizations’ chiefs and business owners ask when looking at PR and branding goals. Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies do.

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Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Savvy communicators smelled some blood in the water and saw an opportunity to gain market share while the big brand was on the defensive.

Four reasons why influencer marketing is starting to grow up

Prohibition

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers.

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Five Companies Enacting Change through Charity

5W PR

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills.

6 Areas of Digital Marketing & PR Transformation

The Proactive Report

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.