Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Flack's Revenge

OCTOBER 21, 2021

It’s a noisy and competitive word in technology. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

It’s a noisy and competitive word in technology. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Shift Communications

SEPTEMBER 15, 2015

I was struggling to think of a blog topic that would relate to my job in digital marketing. All of this nonsense got me thinking about the purpose of this blog post and how it relates to digital marketing: to ensure that your site show up on the first page of search results. This boils down to having a good SEO strategy.

SEO 60

SEO Google Mobile Engineering 60

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Their spokespeople do not have unique insight.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Their spokespeople do not have unique insight.

Company 78

Company Strategy Marketing Technology 78

5W PR

APRIL 11, 2022

With technology continuing to evolve, SEO has turned into a very important promotional tool for companies. This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages. PR is a great way for companies to communicate with their target audiences.

Publicity 97

Publicity SEO Engineering Tools 97

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Now the new way of doing SEO has its benefits for both the end user and for Google, but it also changes how you should look at your SEO data, what you shouldn’t do with SEO anymore and how often you should check on various pieces of data.

SEO 60

SEO Engineering Google Data 60

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Sorry, Press Releases Do Not Help Your SEO Anymore. Eight-six posts were published on this site in the last 12 months.

SEO 99

SEO Software Resources Newspapers 99

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 60

Mobile SEO Guidelines Software 60

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Automotive 73

Automotive Media Mobile B2B 73

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. Is media relations dead? Not in today’s PESO PR model. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 105

Media SEO Analytics Analysis 105

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. Articles, blog posts and content picks. Did you know?

Company 146

Company Tools Technology Software 146

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Have joint planning sessions. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

The Hoffman Agency

AUGUST 5, 2022

Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree. This quest for agency experience landed me with The Hoffman Agency. The power to change brand perception.

Internal 36

Internal International SEO Storytelling 36

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e.

Company 98

Company Survey Pitching Report 98

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. million from $17.3

Publicity 85

Publicity Survey Enterprise Pitching 85

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. Listen to this blog post: [link]. Vice President, Marketing Technology. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Trend data from reputable providers like Google. Stay tuned!

Analytics 92

Analytics Software Data System 92