How a PR agency can contribute to your communications strategy, and how to select the right agency for your business


A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation.

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Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. I’m following a team as it prepares its pitch response. CREATIVE TEAM: use scamps in the pitch deck showing a woman pointing a phone at a man and seeing his pants - this is countercultural and should be in line with the ASA’s guidelines on gender stereotypes.

How machine learning can perfect your pitching

PR Daily

PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. However, many of these were syndicates, press releases and company blogs. This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful.

5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

How to Improve PR Pitches to Hispanic Media Outlets Blog

Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. Create strategies that are hyperlocal, advises the Balcom Agency. An interview with Telemundo.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Tips for targeting trade publications with your pitch

PR Daily

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases.

Game, set and match: Avoiding a balls-up when running a new agency pitch process

PR in High Definition

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. And sometimes you’ve won or lost before you even get on the court; the wrong choice of opponent (or wrong shortlist of agencies) or playing on clay when you’re used to grass – inviting an SEO agency when you need a social media firm – can cause you no end of headaches for the rest of the contract period. What did the agency achieve?

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

Sword and the Script

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. >>> Can your agency bring big ideas and execute? Reporters get pitched – a lot.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. Elevator Pitch or Twitter Pitch?

Survival Guide for Your PR Agency Internship


For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Agency work can sometimes cause your brain to run a million miles a minute, with many pressing tasks for multiple accounts. Every day is different at an agency. Best of luck to the future stellar PR agency interns reading this! .

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

How to Handle Losing a New Business Pitch

Action PR

Most UK PR agencies win rates are below 50%. Here are four things to do if you’ve just lost your latest pitch. Take a step back and evaluate your pitch honestly. Ask the business if they can provide any feedback on your pitch. The feedback may seem unfair but, remember, a pitch is only a first impression and sometimes, first impressions can be wrong. Congratulate them on the things they did well and encourage them to treat the pitch as a learning experience.

15 superb blogs and websites for PR pros to follow

PR Daily

Writing and customizing pitches? Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. The sassy editorial tone and well-researched reporting make this blog an essential read. PR Week blog The PR Week blog covers breaking news, memes and controversial PR and marketing campaigns. A version of this post first appeared on the Meltwater blog.

3 considerations when selecting a PR agency

PR Daily

When selecting a PR consultancy to meet your communications needs, how do you see beyond a slick pitch to find the perfect match? A pitch that sounds great when delivered in a first meeting may sound like just the thing your organization could use, but you’ll want to pick a firm that can deliver the promises it’s made. Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. How long has the agency been around?

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A journalist dissects a lousy pitch and a good one

PR Daily

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Moving along, the pitch never delineates the actual news and how it’s going to affect people. By contrast, consider the following: No question, knowing the journalist’s name gets the pitch off to a good start. Creating a pitch that delivers on the above proposition takes time.

How to Build An Audience for Your New Blog

Shift Communications

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. Provide value to your readers and keep the sales pitches to a minimum.

The Secrets to Successful Pitches: Q&A With Michael Smart


With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. ” Want to get all of Michael Smart’s pitching tips?

PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Blair followed up with pitches to a couple publications as well. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment. Small Girls’ “missing” campaign is only the latest in a series of creative recruiting efforts, including several featured by the blog seedjobs.

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15 superb blogs and websites for PR pros to follow

PR Daily

Writing and customizing pitches? Here are the top blogs and websites every PR pro should know: The Skimm. PRSay is the blog of the largest U.S. The sassy editorial tone and well-researched reporting make this blog an essential read. PR Week blog. The PR Week blog covers breaking news, memes and controversial PR and marketing campaigns. Agency Playbook. Solo PR Pro supports the one-person PR agency in the quest for profitability and independence.

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink. As a PR pitch, I’ve seen worse.

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10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. Because most PR departments relax, PR pros who pitch in December find less competition for media attention. Follow pitching best practices.

How to build trust with editors

PR Daily

If you show in your pitch to the editor that you understand their style and needs, you’ll demonstrate that you’re a reliable contributor and that you care about their publication’s goals. Use their feedback to improve your writing and pitching. George Bradley is the PR manager at Circa Interactive , a digital marketing agency specializing in higher education. Media Relations PR blog blogging tips pitching tips PR pitch PR pitching

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How to successfully pitch podcasts

PR Daily

How to avoid ruffling feathers with your pitch. “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all. The biggest mistake PR pros make in approaching his “HRchat” podcast, according to Banham, is “pitching without offering educational content ideas. “We

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. The tips below highlight some key areas to consider when pitching as a guest blogger.

6 stories not worth a pitch

PR Daily

Avoid the following pitches if you want to stay on good terms with media contacts: 1. Unless it’s an editor’s job to report on changes to the organization chart, don’t bother with this pitch. The agency backed it up with facts and started pitching it. The clients didn’t want to “waste” the idea, but they also didn’t want the agency to change it much. Consequently, when the team went to pitch the re-packaged idea, it quickly died.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog.

Creative Ways to Pitch Media During a Pandemic


Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

3 reasons for failed pitches

PR Daily

Contacting journalists and getting your brand placed in a story begins with writing a pitch. Here are three common pitching foibles, along with how you can fix them: 1. Though you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of making it all about you. What tips do you have for writing a pitch that’s likely to get you noticed?

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars.

3 signs its time to hire a PR agency

PR Daily

When is the right time for an organization to hire a public relations agency? You are being asked to create blog posts, longform pieces like eBooks and whitepapers, and social media content—all designed to engage potential customers and draw them into the sales funnel. You likely have a content library with stacks of blog posts, eBooks, whitepapers, case studies and data reports. A communicator on a small team can easily feel overwhelmed.

8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. You want to hire an agency that will grow with you into the future, but that’s becoming increasingly difficult. According to the Bedford Group , the average client-agency relationship tenure in 1984 was 7.2 Agency size.

On your marks, get set…pitch!

PR in High Definition

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. If you’re on the receiving end of pitches from new PR partners – here are three key things to look out for. And the same can happen in the pitch process. The same can happen in pitching. No pitch and switch.

20 common PR habits that drive journalists bonkers

PR Daily

Here’s what not to do—in no particular order, as they’re all important: Mass email your press release with no pitch or an impersonal pitch. Send lengthy pitches, maundering rather than quickly saying why they should care. Pitch them without ever reading any of their work. Pitch a story they would never write. She’s also co-authored How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable (Routledge 2019).

Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner''s Guide to Blogging Series: Part 1: Blog Core Values. Blogging Content Marketing