PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Agencies are valued according to how long it takes to perform a task, “but why are you paying me to do something the long way?” You are in control.”

Pitching 66

Pitching LinkedIn Technology Engineering 66

The Hoffman Agency

MAY 18, 2021

By Katrina Lockhart, Intern. My internship at The Hoffman Agency has been a full immersion into tech PR complete with real assignments, inclusion in meetings, and content development opportunities. I knew I needed to find my PR voice and The Hoffman Agency brought it out. Another project was developing a briefing document.

Internal 36

Internal International Fashion Storytelling 36

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. By Hannah Harding, Account Coordinator. Mama, we made it!

Internal 36

Internal International Leadership Agency 36

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It turned out that everything I had, the lawyers classified as working documents. I’m not saying pick one particular news agency and follow that agency.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. ” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. .” Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. That’s also where I met Lorena, a fellow intern and working student at the time (Spoiler: she is still my colleague to this day). The post Never Not Learning appeared first on The Hoffman Agency.

Film 36

Film Writing Social Media Agency 36

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. That’s also where I met Lorena, a fellow intern and working student at the time (Spoiler: she is still my colleague to this day). That could have been my opportunity to become an author. You need it!

Film 36

Film Writing Social Media Corporate 36

Sword and the Script

JANUARY 5, 2021

It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company gives agencies a way to manage (and pay for) clients serving as experts. 5) Articles, blog posts and content picks. The company serves “28,000 customers” around the world. ONA 20 Vetted Demo from Vetted on Vimeo.

Pitching 147

Pitching YouTube Community Company 147

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry.

Industry 58

Industry Insurance Insurance Resources 58

Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship. Schedule an internal meeting to discuss first steps and ensure all team members understand account.

Meeting 60

Meeting Internal International Agency 60

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 81

Report Data SEO Analytics 81

Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship. Schedule an internal meeting to discuss first steps and ensure all team members understand account.

Meeting 60

Meeting Internal International Agency 60

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment.

Web 60

Web Internal International Storytelling 60

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns.

Case Study 92

Case Study Study Brand Branding 92

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 101

Survey Report Media B2B 101

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 52

Report Data SEO Analytics 52

Sword and the Script

JUNE 27, 2017

Documented strategy. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy. Can your agency bring big ideas – and execute them? Consistency.

Content Marketing 67

Content Marketing B2B Marketing Leadership 67

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. Clearly delineate roles and responsibilities for each member, like who will be the face of the public relations crisis , who will be handling internal communications, and who will be consulting with the legal team, among others. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Use all your communications channels. It can lead to a problem if a scandal does take place.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media. Can your agency bring big ideas and execute? To be clear, the idea isn’t without merit.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) UberConference.

Tools 108

Tools SMB Survey Software 108

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. If your expectations exceed your internal capabilities and capacity, then this also is the ideal time to evaluate outsourcing options. High performers differentiate by doing, not planning. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

NOVEMBER 10, 2020

Radix is a UK-based agency, but the report says they polled people around the world, including the U.S. After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. another third (37%) like just a “handful” of the many pieces they produce; and. Outside consultants can help.

B2B 138

B2B Marketing Survey Case Study 138

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I consider myself so lucky to have started my career at PR agencies in New York that were founded and staffed by some of the most influential women I’ll ever meet. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure. Avoid these words. Not actress. co-founder.

Writing 95

Writing Google Comparison Government 95

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? For each keyword, also document, if possible: Search volume.

SEO 60

SEO Engineering Blogging Infographics 60