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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

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PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Find your Brand’s Optimum Facebook Strategy

Shift Communications

The question facing both our agency and our clients is: Of these two basic Facebook paid media strategies, which is more effective for actually getting your content seen? To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e. Christopher S.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Vice President, Marketing Technology. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Christopher S.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 3: Check for links. Emily Wienberg. Account Manager.

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Data doesn’t have to be scary

Shift Communications

Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Take @SHIFTcomm followers’ Top Interests, for example. Google Analytics. Tori Sabourin. Marketing Analyst.

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