Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. From PR to Marketing: Why You Should Expand Your Skill Set. Here’s how. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60