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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. This will push down negative results and bring positive results high in the SERP and help in crisis management.

Google 259
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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and. appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

SEO 124
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What is Tech PR? PR strategies that sell your tech brand

Prohibition

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. There is a 31% drop in the use of expert blogs (21%).

Training 119
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239
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Why Reputation Management is important for individuals?

Prohibition

Prohibition is here to help “you” with your reputation management. Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations.