Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 137

Study Media Relations Media Measurement 137

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. PR is the best-kept secret in content marketing.

Blogging 101

Blogging Content Marketing B2B Social Media 101

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. Until next time!

Agency 85

Agency Software Creativity System 85

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Prohibition

NOVEMBER 8, 2021

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 94

Survey Industry Leadership Study 94

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. And that blog just deteriorated.

B2B 105

B2B Leadership Marketing Blogging 105

Victorious PR

APRIL 21, 2023

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz. The post Essential Role of PR in Crypto & Blockchain appeared first on Victorious PR.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 97

Interviews Publicity Technology Social Media 97

5W PR

MAY 6, 2022

Media Relations. For this, PR needs to find the target audience for the product and promote the product on media channels where the potential customers are likely to be. SEO and Content Marketing. In the world of content marketing, this means that PR can help generate high-quality links for the company’s website.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. What is PR?

Resources 116

Resources Publicity Reddit Interviews 116

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 28, 2017

It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Is your PR agency bringing creative ideas to the table?

B2B 60

B2B Blogging How To Media 60

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews. Talk to Us !

Survey 101

Survey Report Media B2B 101

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. Breaking news. Press releases.

Survey 63

Survey Report Content Marketing Pitching 63

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Deirdre Breakenridge

APRIL 10, 2017

agency, media and. If you have a well-developed network of relationships you’ve nurtured over time, you’ll be able to count on them to keep you in mind the next time they or one of their colleagues needs a PR agency. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Golin provides effective solutions and reaches diverse global markets to best represent brands. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 88

Software Pitching Measurement Enterprise 88

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Cision

NOVEMBER 15, 2016

Drop the too-long and too-confusing domain that you bought in 1999 and trade it in for a snappy, new ‘dot-media’ (.media) media) or ‘dot-agency’ (.agency) agency) domain. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

5W PR

FEBRUARY 17, 2019

Content Marketing Advice. Content’ has become a major buzzword in marketing. Content marketing is an indispensable and highly effective marketing tool that creates results. The post Public Relations Helps Drive Sales appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Publicity 68

Publicity Content Marketing Tools Agency 68

Rock the Status Quo

MAY 4, 2015

It’s not a practice exclusive to public relations specialists like it used to be. Why do I write about backlink pitches in a PR blog? All contents will be originally written by me. I’m an avid reader of [link] I was able to read your blog and I truly appreciated the information. Some PR pros do this, too.

SEO 100

SEO Pitching Small Business Agency 100