Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. So it’s important to be mindful and thoughtful of how you communicate. . What do you see as some of the biggest communication challenges facing health brands today?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Other forms of marketing communications have been automated and scale very well. Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well. Why not PR?

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Can your agency bring big ideas and execute? ” Hear!

Leadership 62

Leadership Study Analytics Survey 62

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. A2: I stumbled into PR/marketing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Interviews 100

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The importance of data for clients | Jump to text. Incorporating emergent data | Jump to text.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. brought new vehicles of communication. Can your agency bringing big ideas – and execute them?

Web 69

Web Content Marketing Technology Creativity 69

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

The Hoffman Agency

APRIL 6, 2020

Matthew’s biggest tips to get around these blockers include showing success of other storytelling programs, finding internal advocates (or even asking for one hour a week with a data scientist), and my personal favorite tip, over-communicate on what the goals are and what’s needed!

Storytelling 53

Storytelling Data Journalism Resources 53