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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? In Matt’s words, the current attitude is one where “marketing owns measurement.” The solution seems to be to get more creative. Amrit Gill.

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Why You Need an Influencer Marketing Agency to Vet Your Partnerships

Konnect Agency

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

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Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

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How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. Working With A Creative Agency.

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How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. Working With A Creative Agency.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

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