5W PR

MAY 30, 2023

As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again.

Tourism 97

Tourism Hotels Travel Meeting 97

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Rock the Status Quo

NOVEMBER 26, 2019

Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the same things. I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert.

SEO 130

SEO YouTube Travel Advertising 130

PRSay

MAY 8, 2020

Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. The advertising landscape may never be the same. Nimble coverage is crucial.

Skype 175

Skype Media Interviews Advertising 175

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

JUNE 15, 2020

History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Yes, people still read print publications, especially in niche media.

Consumer 82

Consumer Travel Local Community 82

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Advertising revenue will follow where it hasn’t already. This is a shift that was already underway as a result of Brexit. Many restaurants have followed this opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising.

Strategy 62

Strategy Marketing SEO B2C 62

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. When not working, he enjoys traveling and watching Sci-fi movies. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness.

SEO 102

SEO Film Advertising Advertising 102

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience.

Google 120

Google Advertising Advertising Film 120

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. Right now, travel headlines are grabbing people’s attention as tourists wonder if they can go on vacation. It was “Some good travel news for a change.” Use Statistics to Show Your Product’s Value.

Product Launch 103

Product Launch Travel Interviews Writing 103

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets.

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

JUNE 19, 2017

In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester). In fact, they are actively avoiding paid advertisement with the use of ad blockers. An avid traveler, she blogs on JustAShortWalk.com. Connect with her on LinkedIn.

Strategy 158

Strategy Marketing Media Consumer 158

Konnect Agency

MAY 11, 2023

As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space. Recommendations from trusted friends and influencers carry more weight than traditional advertising.

Social Media 52

Social Media Agency Media Mobile 52

Buzzstream

JANUARY 22, 2024

However, some sites may be open to guest posts even if they don’t advertise. For example: “write for us” AND “SEO” if I wanted the SEO industry. Look for the same quality signals listed above.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Reputation Us

NOVEMBER 15, 2021

Global exposure to cybersecurity breaches; terrorism; political risk; travel risk; kidnap and ransom; product contamination; supply chain and product distribution disruption; and adverse media coverage has amplified previous reputational threats to an unprecedented scale. Active assailant. Disgrace of a celebrity endorser.

Insurance 97

Insurance Insurance Exercises Reputation 97

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . In her spare time, she enjoys photography, cooking new recipes and traveling with friends. With uncertainty hanging over the future of TikTok, creators are now turning to other short-form video platforms.

Trends 105

Trends YouTube Tourism Video 105

Prohibition

FEBRUARY 25, 2020

There are a number of regulations in place set out by the ASA, (Advertising Standards Authority), that influencers must adhere to such as; telling followers when they have been paid or loaned a product by using ‘#Ad’ clearly on the post and being honest about their relationship with the brand they are promoting.

Marketing 62

Marketing Advertising Advertising B2C 62

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Stephen Waddington

MARCH 20, 2019

The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK. These include fashion and beauty, lifestyle, parenting, food and drink, and travel.

Blogging 76

Blogging Fashion Survey Instagram 76

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and.

Automotive 77

Automotive Media Report Print 77

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. For small hotels, using social media platforms is a good way to do some targeted advertising without spending a lot of money. It could also be a four-star Michelin rated restaurant on the premises.

Hotels 74

Hotels Local Travel Social Media 74

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Communications Conversations

NOVEMBER 18, 2019

This is your invitation to take the path less traveled.” But, in the end, they are, essentially, advertisements. Subtle advertisements. But, advertisements, nonetheless. And yes, we dig into the best gear to help you get out there–wherever there is for you. 1 – Connection point to #OptOutside.

Journalism 74

Journalism Brand Branding Advertising 74

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on.

Industry 52

Industry Real Estate Healthcare Tourism 52