How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising.

Understanding the Value of Social Influencers

Critical Mention

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

4 Skills All PR Pros Should Have

Critical Mention

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy.

Top 7 Communication Resources

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

Why It’s Important to Track Social Media Mentions

Critical Mention

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Media Advertising Facebook Influencer Marketing Instagram Technology Twitter YouTube

PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 91

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Public Relations Holiday-Checklist

Critical Mention

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTube

What happens to PR if Twitter folds?

PR Daily

Every other platform handles advertising better than Twitter. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s no fight left in their users. PR agencies are doing an amazing job engaging on Instagram and Facebook , but marketers should focus on Snapchat and YouTube stars, as well. Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not?

Can PR pros capitalize on the podcasting craze?

PR Daily

Advertising on podcasts also a good option. According to Statista.com , radio advertising totaled around $17 billion in 2016. Podcast advertising is just a fraction of that at nearly three hundred million ( according to insideradio.com ). This is good news, because even if your radio advertising budget is just a drop in the bucket, advertising on targeted podcasts is a whole lot cheaper, and therefore provides more bang for your buck.

Kidfluencers

Mindful Marketing

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. For instance, a four-year old named Samia has over 203,000 YouTube subscribers and 143,000 followers on Instagram , where she attracts paid promotions from HomeStyle Harvest chicken nuggets and Crayola, among other brands. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Alibaba Group’s digital team had a prodigious year: Its Twitter following has mushroomed from 3,000 to 164,000, and business is bustling on LinkedIn (776,000+ followers), Facebook (305,000+ followers), YouTube (96,000+ subscribers) and Instagram (86,000 followers).

Groups 135

Twitter’s Alex Jones Problem Goes Beyond PR

ImPRessions - Crenshaw Communications

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. Bottom line, social platforms exist to serve the needs of users and advertisers. Photo Credit – Chinen Keiya/Flickr.

Fake news report picks easy target in Facebook

Stephen Waddington

There’s no mention in the report of the role of any of the following in origination or propagation of fake news: · owned media and organization communications; · news media, the tabloid press, radio and TV; · poster advertising; · figures in public life; and, · Twitter, Google or YouTube. The Leave campaign advertised on the side of a bus during the Brexit campaign.

Twitter’s Alex Jones Problem Goes Beyond PR

ImPRessions - Crenshaw Communications

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. Bottom line, social platforms exist to serve the needs of users and advertisers. Photo Credit – Chinen Keiya/Flickr.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Mary Meeker’s Internet Trends 2019 report is a monster.

Twitter and Snapchat embrace video content with partnerships and ads

PR Daily

that ABC, Freeform, Walt Disney Studios Motion Pictures, Marvel, Disney Channel, Radio Disney and Disney Digital Network will also create live content specifically for Twitter. Based on early reactions, the move is a smart business decision for the platform, which has been struggling to keep up with competitors Facebook, YouTube and Instagram. Video makes up half of Twitter's advertising revenue, the company said during its earnings report on April 25.

Is social media the answer to your millennial marketing woes?

PR Daily

Almost 90 percent of millennials are active on Facebook, more than 70 percent use YouTube, and over 60 percent rely on Google. They also spend more time on computers and smartphones than they do watching TV or listening to the radio. If you aim to entice young people, position your advertisements on relevant websites. If there's one thing you can associate with millennials, it's their frequent use of social media.

Radio 60

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

#IGNSummerofGaming Attendees to Comment Live with Yappa

wiredPRworks

This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. Who loves video games? Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes.

Video 52

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Guest post by Lauren Lawson-Zilai.

Why PR pros should consider immersive storytelling

PR Daily

Hernandez pointed out that TV took 38 years and radio 14 years to reach 50 million users but the web took only four, the iPod three and Facebook two to reach the same milestone. Soon, Facebook advertisers will be able to provide filters in Messenger that potential customers can apply to experience their product—like a new lip color, furniture or fashion—before buying. New technology is changing everything for communicators.

3 keys to reaching black millennials

PR Daily

This is often far less expensive than traditional print and television advertising. Facebook, YouTube and Twitter are the most common social media sites, with strong black membership across all age ranges. Black millennials are also avid radio listeners, favoring hip-hop formats. They [also] rely on advertising in magazines at a 22 percent higher rate than total millennials. As a generation with plenty of buying power, millennials are immensely diverse.

Gillette faces backlash over campaign addressing #MeToo movement

PR Daily

Gillette launched its campaign with a short video it published on YouTube and shared across its social media profiles: “Boys will be boys”? The ad explicitly hails the #MeToo movement as a turning point for men and—through the inclusion of some old Gillette advertising material—it implies that the company’s own messaging hasn’t always been on the right side of history.

Take a page from political campaigns -- and set it on fire

Bad Pitch Blog

But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do. And endless number of robocalls to my phone and to my mobile phone, attack ads saturating TV and radio as my mailbox overflows with a serious waste of paper. Even YouTube preroll ads are of a political nature right now. In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns.

Radio 47

Hyundai's 'Message to Space' video: masterpiece or brilliant illusion?

PR Daily

million views on YouTube? Yes, of course, we're talking truth in advertising, of all things. So what precisely is the understanding between advertisers and their consumers as to honesty? To explore the issues raised by "Message to Space," we reached out to Minneapolis advertising executives Chris Preston, EVP-Creative Director for agency Preston Kelly; John Blackburn, Strategic Planning Director for mono; and Corey Johnson, president of agency Solve (as seen above).

Video 128

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Critical Mention adds YouTube and podcasts to sources monitored.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more. million on YouTube), posted a video reacting to a few videos by health care professionals which have recently gone viral, sparking controversy and debate online.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

The 2015 PR Quiz

Flatiron Communications

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? A9) YouTube. KNX Radio __. How quickly things change in the PR business. In fact, how much change have we seen over the last five years across every business operation — from marketing to sales to CRM to IT?

Gillette faces backlash over campaign addressing #MeToo movement

PR Daily

Gillette launched its campaign with a short video it published on YouTube and shared across its social media profiles: “Boys will be boys”? The ad explicitly hails the #MeToo movement as a turning point for men and—through the inclusion of some old Gillette advertising material—it implies that the company’s own messaging hasn’t always been on the right side of history.

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

(Source: Hyundai YouTube ). million views on YouTube? Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? We in advertising have been digging our hole with half truths for years. What line should advertisers not cross?

Film 58

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 65

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners. Digital multimedia has evolved yet again.

Should the FCC Have Thrown a Flag?

Mindful Marketing

million people who liked the YouTube video. Legality: The halftime show may have violated the FCC’s mandate that “Indecent and profane content are prohibited on broadcast TV and radio between 6 a.m.

PR’s House Of Media Cards

Flatiron Communications

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO and CBS have all accelerated the demise of real-time TV viewership on any given day. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Appointment TV has seen better days.