Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Until next time! Critical Mention.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Mindful Marketing

FEBRUARY 7, 2020

The production level was fitting for the biggest television viewing event of the year , which this time drew an astounding 102.1 million people who liked the YouTube video. million U.S. viewers, making it the “ 11th most-watched TV show ever.” Some, like former Florida governor and U.S. ”—Lucy B. and 10 p.m.,

YouTube 67

YouTube Apparel Television Film 67

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? to rock your social media and content marketing. 11) Mark Schaefer and Tom Webster. 13) Mike Stelzner. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

NOVEMBER 14, 2014

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO and CBS have all accelerated the demise of real-time TV viewership on any given day. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO Â and CBSÂ have all accelerated the demise of real-time TV viewership on any given day. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting.

Media 28

Media Mobile Pinterest Journalism 28

Mindful Marketing

OCTOBER 5, 2019

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade.

YouTube 81

YouTube Television Advertising Advertising 81