Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. From print to digital.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. Do we charge for it? Part of it? Do we give it away?

Journalism 84

Journalism Print Newspapers Advertising 84

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Ad values lack context: News articles and advertisements are not one in the same. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. .” – print advertising. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Translating social media into increased sales, leads and more web traffic. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post.

Media Relations 60

Media Relations Media Interviews Pitching 60

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.

Advertising 235

Advertising Advertising Brand Branding 235

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Legal, HR, sales and IT are, at their core, people—with motivations, uncertainties, confusion and fear. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Want to be part of the Off Script series?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web.

Print 64

Print Social Media Web Television 64

Bad Pitch Blog

MAY 23, 2007

I get four "story ideas" per day, on average, suggesting everything from writing about a lumberyard owner who just turned 62, to a CEO''s lousy $500 donation to help pets abandoned because of Hurricane Katrina, to this: - Story Idea: AT-HOME HYDROTHERAPY ¬ Your House or Mine? A new Web site? But please, please, no more "story ideas."

Pitching 40

Pitching Construction Exercises Retail 40

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. You see, the glass has indeed overflowed. And to become "famous"!

Social Media 52

Social Media Media Writing Web 52

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements.

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. It is a challenge to keep up. Failure demand.

How To 60

How To Software System Employee 60

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. Good Organic Stories Trump Re-Prints. Who you gonna call?

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. It’s also an issue of writing style. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52