How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? Native Advertising - A Friend or Foe of B2B PR?

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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. So how do other small businesses master this art? Content marketing includes everything you say in person, print, online and in video.

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How brand journalism fills the void as media outlets dwindle

PR Daily

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. Outdoor gear retailer REI recently launched its print magazine, Uncommon Path , which promotes outdoor living and solutions to environmental issues.

It’s a Mad Mad (Men) World

Waxing UnLyrical

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. CBS’s Interactive Business Network (BNET) has been closely tracking ad agency layoffs.

How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. BusinessWire , consumers still trust news coverage more than advertising. The relevance of local media for a small business cannot be overstated.

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What the GateHouse/Gannett deal means for PR pros

PR Daily

AdAge wrote : The newspaper industry has been in a downward spiral for years as the internet has upended its business model. Readers have moved online and get their news from social media, eroding print advertising sales. The top two U.S.

Marketing Has a Best Practices Problem

Contently - Strategy

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax.

4 ways marketers can attract new consumers

PR Daily

with a revised logo, more vibrant packaging, new flavors and a global advertising campaign. Business leaders may be aware of the changing marketplace, but that doesn't mean they're eager to change. Here are four steps you can take to help your business appeal to new demographics: 1.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. High Income Business Writing.

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

8 tips for marketers on a budget

PR Daily

Here some ways you can market your business with a limited budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. Create a referral rewards program where you reward your customers for referring business to you.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

It’s largely, the result of two large dynamics, fragmentation of the media environment that has literally democratized it, allowing people to self-segregate into separate political realities with business models that cater to it. Chris Lynch: Is print media dead?

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24 great B2B and B2C brand journalism sites

PR Daily

Power drink maker Red Bull wants you to know about three generations of a high-flying family and its “ skytyping” business. Ragan heads Ragan Consulting Group , which works with businesses to establish brand journalism sites.).

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11 lies that PR and marketing agencies put forth

PR Daily

Effective marketing and PR merely help you achieve business and sales goals. Google has dealt with this claim in no uncertain terms: Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google or advertise a “priority submit” to Google. This is meant to appeal to busy small-business owners who wish to ignore their online efforts. Never cede control of your business to someone else.

A 6-point checklist for creating online visuals

PR Daily

Want your small business to have an edge over the competition? The small "fine print" is the least read (hence why it often includes the limitations or something the creator would rather you not read too carefully).

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

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The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Digital Marketing Strategist, author, lawyer & Rutgers Business School instructor. Freelance writer and business blogger. He helps businesses grow their revenue.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Good Organic Stories Trump Re-Prints. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. Jennifer Jacobson knows no fear. Or at least, her Twitter avatar leads us to believe that’s the case.