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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings.

Meeting 131
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PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story? And that’s okay.

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The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host.

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Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. The journalists were people working in media, newspapers or TV channels, or radio stations.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch.

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Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Good Organic Stories Trump Re-Prints. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. What''s your strategy and advice for others?