PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. We pitch the media.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. Be valuable. Use Google.

Publicity 130

Publicity Video Pitching System 130

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

5W PR

APRIL 8, 2021

That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

Meeting 131

Meeting Radio Sports Telecommunications 131

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 5) You don’t network or pitch. 3) Your distribution method is…the wire. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 88

Writing Google Pitching Small Business 88

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch. So that is this week’s free publicity tip.

Pitching 130

Pitching Television Interviews YouTube 130

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? So then, is national a waste? Most people will probably tell you so. Most people will tell you to stay local, because that’s where your bread and butter is.

Media 49

Media Local Insurance Insurance 49

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch. I''m a freelancer.

Media Relations 40

Media Relations Media Pitching Small Business 40

Contently - Strategy

OCTOBER 1, 2018

When the Harvard Business Review spoke with the publishers of The Independent, they learned that not only did the paper save money after the switch, they sold more print editions. I was part of the sales team at Google that helped launch SiteLinks to advertisers. ” Conditions may change, but too often, we don’t.

Marketing 91

Marketing Google Newspapers Print 91

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. Susan Guillory is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management.

Measurement 65

Measurement Media System Small Business 65

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. If one person learns how not to be a dumb ass when dealing with a reporter or a client, it was worth writing the book.

Pitching 40

Pitching Small Business Insurance Insurance 40

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49