Brand Engagement on Social Media Has Never Mattered Less
Sword and the Script
SEPTEMBER 26, 2017
This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Because the social sites are depressing brand organic reach – and even if you pay for exposure, the cost is rising. Social Media Sites Discourage External Links.