ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. If it’s a male customer in his late twenties or early thirties, you won’t find him on Pinterest, that’s for sure.

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Social Media Media Instagram Advertising 120

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? .” – Adrienne LaFrance, The Atlantic , April 29, 2015.

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Viral Facebook Social Media Measurement 120

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Only 13% of ‘online’ adult males use #Pinterest. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

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Social Media Twitter Media Instagram 120

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

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Blogging Social Media Content Marketing Media 48

Beyond PR

AUGUST 4, 2016

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Instagram only allows links in a post when it’s a paid advertisement. Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Pinterest search is not Google.

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Social Media Media Marketing Pinterest 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

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Content Marketing Marketing Social Media Instagram 28